Making Surveys Work for You

Making Surveys Work for You

Making Surveys Work for You    First ask WHY! I’ve seen it go like this: “I’ve found some marketing budget left to spend before the end of the year, and I’ve talked to Analyst Firm ABC about doing a survey for us. I’ll arrange a meeting to put some questions together...
Virtual Events: Delight Your Audiences

Virtual Events: Delight Your Audiences

VIRTUAL EVENTS: DELIGHT YOUR AUDIENCES “Always make the audience suffer as much as possible” – Alfred Hitchcock This may have worked well for Alfred Hitchcock, but it certainly won’t work for your virtual events.  In this day of COVID-19 health and related financial...
Virtual Events: Content is King

Virtual Events: Content is King

Virtual Events: Content is King   Out with the old… I admit it—I am a big fan of live events.  I love meeting customers and colleagues face to face.  I enjoy connecting with an audience on whose faces I can read interest, confusion, perhaps even light bulbs going off...