Innovations In Customer Success

Innovations In Customer Success

Innovations In Customer Success Effective customer stories are a critical part of any company’s sales strategy and tactics. Prospects want to hear about the experiences of customers like them to better understand how they will benefit from a specific product or...
What Makes a Great B2B Marketing Consultant? Part II

What Makes a Great B2B Marketing Consultant? Part II

As discussed in Part I, B2B product companies engage external marketing resources at 2X the rate of other sectors. And they look to these marketing experts to not only fill the gaps but also be a seamless part of their team. So what makes a great marketing consultant?...
Top Reasons to Attend #PMCSF Oct 5th

Top Reasons to Attend #PMCSF Oct 5th

The Product Marketing Community Conference in San Francisco is approaching fast! There are many reasons you do not want to miss this event, including a presentation from our very own Co-Founder, Sridhar Ramanathan, entitled “Product Marketing: Practical Steps to...