From Passive Program to Marketing Main Event: Is Your Trial Ready for Prime-Time? Virtually every business has been impacted by pandemic-related remote work disruptions, travel restrictions, and meeting capacity limitations that have created obstacles to...read more
Watch the replay >> #AventiLive chat with Aventi Co-founder, Sridhar Ramanathan, and special guest, Steve Cross. This Facebook live replay dives into channel sales and what really works to drive successful partnerships...it's not what you think!. Our speakers discuss...read more
Imagine you’re signing up for a free trial of a new marketing analytics tool. You’ve spent the last fifteen minutes finding the free trial sign-up page, providing your information, and selecting the features you want enabled in the trial. And now with fifteen minutes...read more
With Software Trials Regaining Importance in Contactless Sales Cycles, Aventi Group Offers Trial Optimization Assessment With remote work becoming the new normal, businesses are searching for solutions to support employee productivity and business continuity. Despite...read more
Targeting: It’s About Choosing Your Customers The good news is that, according to Circle Research, 91% of B2B marketers segment their market for targeting purposes. The bad news is that 81% rely on firmographics which for many marketers is just company size, industry...read more
Recently I had the pleasure of being on a panel with Dave Munn, ITSMA President and CEO, and Eric Rasmussen, Aventi Group Partner, to discuss strategies and tactics for a blended ABM approach. According to ITSMA’s recent ABM benchmark report, companies investing in...read more
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