Here’s to a great 2019 ahead! Well, we certainly hope it will be great for our tech clients though it likely won’t be as robust as the last couple years. The New York Times quotes John Higgins, chief markets economist of Capital Economics, "while we aren't explicitly...read more
I’ve seen many variations of sales playbooks in my career. From the simplistic and overly-general to the content-dense with loads of long lists, hyperlinks, and prose. Playbooks are typically too long, too complicated for the user, and out dated immediately after...read more
Part 1 of a new series for product marketers Time is always at a premium, so this post is all about providing short and useful findings that you can use in your tech marketing role. This first of installment covers these 4 topics: • How to do a quick scan of digital...read more
A Demandbase survey revealed that ABM can increase deal velocity by 7%, deal sizes by 26%, and close rates by 75%. ITSMA, a leading association for technology marketers, calls it “one of the hottest trends in B2B marketing…” Despite ABMs promise to revolutionize the...read more
The Product Marketing Community Conference in San Francisco is approaching fast! There are many reasons you do not want to miss this event, including a presentation from our very own Co-Founder, Sridhar Ramanathan, entitled "Product Marketing: Practical Steps to...read more
Product launches are one of the biggest milestones for all companies. Announcing something new can invigorate sales teams and the company at large. Most importantly launches let customers know you are improving their services with innovations and more competitive...read more
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