The B2B buying journey is vastly different than it was 10 years ago. Today, with endless information at their fingertips, B2B buyers spend more time researching online than ever before. In fact, according to Gartner research, when B2B buyers are considering a...read more
If you’re a B2B technology marketer, you already know that high-quality marketing depends on high-quality content. But many struggle with one common question: Which parts of our content marketing should we develop internally, and which parts should we engage...read more
Highly effective marketers know one thing very well: build strong relationships with the C-suite to get things done. How? Managing upwards. Essentially: managing your leadership and doing what it takes to make their job easier. It’s not always easy, but it can help...read more
Are you investing product marketing resources in creating competitive battlecards, competitive intelligence alerts, & sales playbooks only to find your sales reps aren’t using them? Sadly, it is all too often the case…read more
SAN FRANCISCO, January 23, 2019 – Aventi Group LLC, the world’s first product marketing agency focused on go-to-market execution, announces the addition of two new partners – Michaela Gubbels and Ray Solnik. Increasing demand for product marketing expertise is...read more
Here’s to a great 2019 ahead! Well, we certainly hope it will be great for our tech clients though it likely won’t be as robust as the last couple years. The New York Times quotes John Higgins, chief markets economist of Capital Economics, "while we aren't explicitly...read more
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