Targeting: It’s About Choosing Your Customers

Targeting: It’s About Choosing Your Customers The good news is that, according to Circle Research, 91% of B2B marketers segment their market for targeting purposes. The bad news is that 81% rely on firmographics which for many marketers is just company size, industry...

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Practical ABM Tips for a Virtual World

Recently I had the pleasure of being on a panel with Dave Munn, ITSMA President and CEO, and Eric Rasmussen, Aventi Group Partner, to discuss strategies and tactics for a blended ABM approach.  According to ITSMA’s recent ABM benchmark report, companies investing in...

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