Practice Brief: Product Launch

Practice Brief: Product Launch

What is a Product Launch? A product launch is the process of preparing all the elements of sales and marketing execution necessary to achieve the business objectives of the new capability being delivered to customers and partners. Key challenges Short on time:An...
Case Study: Malwarebytes

Case Study: Malwarebytes

THE COMPANY Security Software & Services HQ: Santa Clara, CA HQ: Cork, IRL Established: 2008 500+ Employees Worldwide www.malwarebytes.com CHALLENGE Expand Enterprise Market Increase International Sales Refocus Company Positioning PRACTICE AREAS Strategy Sales...