Strategy

To achieve business goals, marketing leaders need to plan and execute an array of initiatives that build the company’s brand, create demand for their offerings, and arm their sales organizations with tools and training to win business.

Our Services

Market Requirements Document

We provide a through assessment of what it will take to win in your target market. Our recommendation includes market sizing, identifying attractive segments, growth potential, competitive landscape, route to market, pricing/packaging, value proposition, and differentiators. We deliver the findings and recommendations in a structured document that can inform your development and launch plans.

Go-to-Market Strategy and Plan

We create go-to-market plans for critical initiatives from initial planning to execution. Our team has extensive experience in launching products, entering new markets, initiating and growing new partnerships and sales channels. Our planning engagements start with targeting and objective setting, and continue through messaging, strategy, launch, content and tactics, social media, sales enablement, and assessment.

Market Research

The most effective plans are supported by strong data and research. We can design and conduct primary and secondary research using our rigorous and evidence-based methodology to ensure the integrity of the research and soundness of the conclusions.

Messaging and Positioning

We have proven methods and approaches we deploy to create new messaging or to refine existing messaging that effectively aligns with your strategy, personas, differentiators and proof points. We can also help you deploy your messaging to optimize sales effectiveness, search engine optimization (SEO) and marketing content.

Personas and Buyer’s Journey

We collaborate with your team and stakeholders to chart out the personas you most often engage with and your typical buyer’s journey. As a result, you will have a better understanding of your Ideal Customer Profile (ICP) so that marketing and sales motions have the maximum impact during their buying process.

Marketing Metrics

We design a performance management approach that creates actionable insights into how well your strategy, programs, and investments are helping you achieve your objectives. This includes recommended objectives & key results (OKR) and the metrics to play closest attention to from each marketing function.

Business Impact

Working collaboratively with our clients, our strategic efforts have driven measurable results including:

20%

Revenue increase in new segment

1st

To market in an emerging category

20+

Competitors profiled in 6 weeks

17

Strategic bets vetted in 3 weeks

$15 million

In incremental revenue in 6 months

Client Testimonials

Contact Us

We engaged Aventi Group to conduct a rigorous assessment of the market potential for us to win in the legal compliance software space, specifically online seller policy management. Aventi made a compelling case for a go-to-market investment based upon customer research interviews, competitive analyses and market quantification. They brought valuable expertise, worked collaboratively throughout the process, and prepared a realistic plan to drive revenue growth and market leadership. If you're a software company in a high growth category, I highly recommend tapping Aventi for both strategic and tactical marketing.


Denise Zmuda, Head of Channel Management Products and Services Vorys

We engaged Aventi Group to bring additional rigor and insight into our hypergrowth plans at 15Five which involves expanding from our leadership position in the continuous performance management (CPM) software category. The market requirements document (MRD) Aventi’s team delivered included primary customer research with a sample of buyers of CPM solutions, and competitive insight work profiling over a dozen players. We were very pleased with the Aventi team’s strategic thinking, evidenced based conclusions, highly collaborative approach, and completing the project right on schedule. I would recommend Aventi to any marketing B2B tech executive looking to engage strategic planning expertise.


Keshila Shannon VP Marketing, 15Five

As Seegrid experiences hypergrowth in the autonomous mobile robot (AMR) category, we wanted to sharpen our product positioning and product line naming to grow with our rapidly expanding product portfolio. We partnered with Aventi Group because of their Silicon Valley DNA: their extensive experience with marketing complex technologies and their track record with blue chip tech firms. The Aventi team brought a rigorous methodology and deep expertise that greatly enhanced our go-to-market strategy. I'd recommend Aventi to any B2B marketing executive looking to tap expertise and resources for GTM efforts.


Lindsay Derda Head of Product Marketing, Seegrid

We needed people to help us define strategies and tactics – not just project manage delivery. Aventi scaled up fast to fill the resource gaps during our growth spurt. We got both rapid turnaround and top-quality execution. No tradeoffs required.


Holly Simmons ServiceNow

Aventi came through with not only credible research but also insightful recommendations and even partner introductions that will help us jumpstart our foray into this new line of business. I highly recommend Aventi for any channel executive needing support for go-to-market initiatives.


Joseph Cousins VP TechData, Avnet

Schedule Your Discovery Call Today

We’ll provide you with guidance or recommendations for creating a marketing plan or go-to-market strategy and suggestions on how to get started.