We provide a through assessment of what it will take to win in your target market. Our recommendation includes market sizing, identifying attractive segments, growth potential, competitive landscape, route to market, pricing/packaging, value proposition, and differentiators. We deliver the findings and recommendations in a structured document that can inform your development and launch plans.
We create go-to-market plans for critical initiatives from initial planning to execution. Our team has extensive experience in launching products, entering new markets, initiating and growing new partnerships and sales channels. Our planning engagements start with targeting and objective setting, and continue through messaging, strategy, launch, content and tactics, social media, sales enablement, and assessment.
The most effective plans are supported by strong data and research. We can design and conduct primary and secondary research using our rigorous and evidence-based methodology to ensure the integrity of the research and soundness of the conclusions.
We have proven methods and approaches we deploy to create new messaging or to refine existing messaging that effectively aligns with your strategy, personas, differentiators and proof points. We can also help you deploy your messaging to optimize sales effectiveness, search engine optimization (SEO) and marketing content.
We collaborate with your team and stakeholders to chart out the personas you most often engage with and your typical buyer’s journey. As a result, you will have a better understanding of your Ideal Customer Profile (ICP) so that marketing and sales motions have the maximum impact during their buying process.
We design a performance management approach that creates actionable insights into how well your strategy, programs, and investments are helping you achieve your objectives. This includes recommended objectives & key results (OKR) and the metrics to play closest attention to from each marketing function.
Working collaboratively with our clients, our strategic efforts have driven measurable results including:
Revenue increase in new segment
To market in an emerging category
Competitors profiled in 6 weeks
Strategic bets vetted in 3 weeks
In incremental revenue in 6 months