GTM Strategy

Dominate your market with strong messaging, positioning, and tactical planning to accelerate your customer acquisition and secure long-term growth.

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How Aventi helps

Our strategic GTM plans will help you identify ICPs, personas, and core messages while mapping out a detailed buyer journey to help convert leads.

Market requirements & segmentation

We’ll dive deep into market analysis and customer research (quantitative and qualitative) to uncover niche segments and customer needs. We delineate your product’s unique value, ensuring distinction in a crowded marketplace.

Asking the right questions

We will ask questions to help us better understand your target audience, brand positioning, product/service, and channels that will provide the strongest ROI, then develop the marketing and sales plan to support it.

Measuring success

We base every strategic move on solid data. Once your GTM plan has been implemented, we will continue to measure its success and optimize your strategy for growth.

Data-driven results

Business impact

20+

Competitors profiled in 6 weeks

Strategic bets vetted in 3 weeks

Client testimonials

We engaged Aventi Group to conduct a rigorous assessment of the market potential for us to win in the facilities management software market. Aventi helped build immediate momentum on a number of key execution fronts including delivering over 65 customer assets, delivering over 1,500 leads, building a great brand voice, and other sales enablement assets. If you’re a software company in a high growth category, I highly recommend tapping Aventi for both strategic and tactical marketing.

Marie Espinoza

President, 4insite

Aventi has been an invaluable resource, working as an extension of our Creative and Web teams to develop new company branding and lay the groundwork for our site refresh. The team was collaborative and knowledgeable, and delivered exactly what we were looking for under a tight timeframe and with high-quality output. Would definitely recommend to any organization looking for a design and digital partner!

Leslie Keil

VP Corporate Brand, Demand & Communications, Imprivata

FAQ: Campaign Management

What makes Aventi's GTM strategy services unique?

The Aventi staff who develop GTM strategies are senior leaders and executives who have proven experience in GTM; our methodologies, templates, and tools are well proven out with world class B2B tech clients; and we emphasize research and data to inform strategy development.