Product Launch and Go-To Market

Common Challenges

To promise significant impact on business, clients need their critical product launch to be smoothly executed. When there is already so much to do in preparation for a launch, a client can’t afford to lose market opportunities as a result of insufficient in-house resources.

Clients face increasing pressures from competitors, and therefore need to adapt quickly to new challenges and markets.

What Does Aventi Do to Address Those Needs?

Primary Market Research Via the Customer’s Perspective:
When researching the market, we seek out challenges that need addressing and what the client could improve upon to provide ideal customer satisfaction. We can also research how the client is currently viewed by stakeholders, how a new solution will be received by the public and its shareholders, and what messages and value propositions will resonate with target markets.

Market Assessments:
In assessing market characteristics, we determine how big the market is and how fast it is growing. We’ll also determine if the competitive landscape can be predicted, what sales and strategies are most likely to succeed when entering the market, and whether there are other forces or factors to consider.

Go-to-Market Plans:
We currently provide support within launch planning and execution, internal readiness, AR/PR preparation and engagement, event planning, promotions, sales and partner enablement, marketing content, digital campaigns, social media and communications, customer validation, and fast start and customer support programs.

Messaging and Positioning:
Aventi can help create or improve upon messaging workshops, development, testing, rollout, refinement, and content updates.

Competitive analysis:
Our services in this area include competitive situation analysis, profiles, response plans, and messaging.

Program management:
We have expertise in marketing program launch and management, program execution, and program content development.

Asset development:
We can produce the core content needed to fuel the product launch, such as white papers, solution briefs, web copy, blog posts, infographics, ebooks, video content, and more.

Primary Market Research Via the Customer’s Perspective:
When researching the market, we seek out challenges that need addressing and what the client could improve upon to provide ideal customer satisfaction. We can also research how the client is currently viewed by stakeholders, how a new solution will be received by the public and its shareholders, and what messages and value propositions will resonate with target markets.

 

Market Assessments:
In assessing market characteristics, we determine how big the market is and how fast it is growing. We’ll also determine if the competitive landscape can be predicted, what sales and strategies are most likely to succeed when entering the market, and whether there are other forces or factors to consider.
Go-to-Market Plans:
We currently provide support within launch planning and execution, internal readiness, AR/PR preparation and engagement, event planning, promotions, sales and partner enablement, marketing content, digital campaigns, social media and communications, customer validation, and fast start and customer support programs.
Messaging and Positioning:
Aventi can help create or improve upon messaging workshops, development, testing, rollout, refinement, and content updates.
Competitive analysis:
Our services in this area include competitive situation analysis, profiles, response plans, and messaging.
Program management:
We have expertise in marketing program launch and management, program execution, and program content development.
Asset development:
We can produce the core content needed to fuel the product launch, such as white papers, solution briefs, web copy, blog posts, infographics, ebooks, video content, and more.

What is our Method?

Discover

Understand client’s business objectives, strategic priorities, and launch and market entry plans

Develop

Create launch and go-to-market plans that are comprehensive, compelling, and executable

Deliver

Support launch efforts by quickly staffing teams who possess the necessary skills and experience

  • Designed a multi-touch marketing campaign that raised the NSFOCUS brand profile and generated a pipeline of marketing-qualified leads.
  • Developed and delivered a video survey that gleaned information on distributed denial of service (DDOS) concerns, solution needs, budget and timing.
  • Delivered hands-on advisory to NSFOCUS marketing team by showing them how best to implement their marketing campaign automation system, and coaching the sales team on how to improve sales effectiveness.

“The team at Aventi helped us build and implement a world-class lead nurturing program. Beyond that, their expertise and experience helped ensure that the program resonated with our specific target prospects to achieve the best results possible.”

Dave Martin,
Director of Product Marketing, NSFOCUS

Schedule Your Discovery Call Today

We'll listen to your challenges and work with you to craft the best plan of attack.