Services
Speed
Engage quickly, make fast contributions, and accelerate our clients' execution of critical business priorities.
Scale
Form expandable teams to meet unplanned staffing requirements and help our clients confidently step up to emerging opportunities and growth initiatives.
Expertise
Provide our clients with the best practices, resources, skills, thought leadership, and experience they need.
On Demand Product Marketing
Marketing talent is hard to find, hard to keep, and expensive to hire full-time. The demands of most high-tech marketing organizations are unpredictable and often change to support new priorities or initiatives. Staffing requirements and the need for specific skills can also change quickly. Many of today’s high tech marketing teams are stressed and overtaxed. Training and experience for team members who have been thrown into new roles and assignments can positively impact results and morale.
Our team of professionals provide clients with the flexibility to handle both the constant needs and fluctuations in demand for focused, experienced product marketing talent.
Services
Marketing Programs and Campaigns
Do you need help launching initiatives for new products or solutions? How can you get the most value from investment events, contests, and programs? How do you track metrics to measure success?
We can provide small or comprehensive teams to help you execute just about any marketing program.
• Contests and award programs
• Customer reference programs
• Advisory boards
• Demand generation campaigns
• Event management
Marketing Programs and Campaigns
About
How We Can Help
• Contests and award programs
• Customer reference programs
• Advisory boards
• Demand generation campaigns
• Event management
Product Launch and Go-To Market
Do you have a critical new product to launch? Is your product messaging not resonating with customers and prospects? Is your plan not meeting objectives?
We bring experience, domain knowledge, and proven methodology for go-to-market execution.
• Primary market research, voice of the customer
• Market assessments
• Go-to-market plans
• Messaging and positioning
• Competitive analysis
• Program management
• Marketing communications
Product Launch and Go-To Market
About
How We Can Help
• Primary market research, voice of the customer
• Market assessments
• Go-to-market plans
• Messaging and positioning
• Competitive analysis
• Program management
• Marketing communications
Content Development and Refresh
Does your content support company initiatives? How can current content be used more effectively? Can your marketing and sales materials be updated? Are you in need of more expertise to support current initiatives?
Our experienced team of content experts, editors, and designers use the latest approaches and methods to help you quickly create current and effective content. We devise strategies which map the content to the buyer’s journey and your unique sales process.
• Solution Content – eBooks, interactive PDFs, solution briefs, data sheets, white papers, and presentations
• Online – web updates, microsites, mobile apps
• Social – channel management, editorial calendars, blog writing and editing
• Infographics, video scripts, and more>
Content Development and Refresh
About
How We Can Help
• Solution Content – eBooks, interactive PDFs, solution briefs, data sheets, white papers, and presentations
• Online – web updates, microsites, mobile apps
• Social – channel management, editorial calendars, blog writing and editing
• Infographics, video scripts, and more>
Sales and Channel Enablement
What materials do your sales teams and channel partners need to tell your story? How do you effectively communicate new messages and offers to the market?
We leverage our extensive experience with materials and interactive support initiatives for channel and sales organizations across domains.
• Sales playbooks, competitive battle cards, and cheat sheets
• Channel programs
• Partner recruitment and management
• Sales/channel training materials
• Live or on-demand sales training
Sales and Channel Enablement
About
How We Can Help
• Sales playbooks, competitive battle cards, and cheat sheets
• Channel programs
• Partner recruitment and management
• Sales/channel training materials
• Live or on-demand sales training
Schedule Your Discovery Call Today
We'll listen to your challenges and work with you to craft the best plan of attack.