Hidden Gems for Your Next Career Move

Hidden Gems for Your Next Career Move

Maybe you’re curious about what’s out there, maybe you’re going through a layoff or maybe you know someone who is in job change mode.  When those inevitable days for a new job do show up, most B2B tech marketers start updating their LinkedIn profiles, networking, and...
What Makes a Great B2B Marketing Consultant? Part II

What Makes a Great B2B Marketing Consultant? Part II

As discussed in Part I, B2B product companies engage external marketing resources at 2X the rate of other sectors. And they look to these marketing experts to not only fill the gaps but also be a seamless part of their team. So what makes a great marketing consultant?...
What Makes a Great B2B Marketing Consultant?

What Makes a Great B2B Marketing Consultant?

B2B product companies engage external marketing resources at 2X the rate of other sectors. And they look to these marketing experts to not only fill the gaps but also be a seamless part of their team. Effective and trustworthy contractors and marketing agencies are...
7 Best Practices for Hiring Quality Copywriters

7 Best Practices for Hiring Quality Copywriters

Copywriting is now more critical than ever for your organization to communicate with your audience. Good copywriting is needed, for not only a company’s website, but also for blogs, brochures, white papers, videos, presentations, case studies, advertising...