How to Accelerate Your Account-Based Marketing

How to Accelerate Your Account-Based Marketing

A Demandbase survey revealed that ABM can increase deal velocity by 7%, deal sizes by 26%, and close rates by 75%. ITSMA, a leading association for technology marketers, calls it “one of the hottest trends in B2B marketing…” Despite ABMs promise to revolutionize the...
5 Ways to Boost Your Product Launch

5 Ways to Boost Your Product Launch

Product launches are one of the biggest milestones for all companies. Announcing something new can invigorate sales teams and the company at large. Most importantly launches let customers know you are improving their services with innovations and more competitive...