Unleashing the Power of the Sales Playbook

Unleashing the Power of the Sales Playbook

I’ve seen many variations of sales playbooks in my career. From the simplistic and overly-general to the content-dense with loads of long lists, hyperlinks, and prose. Playbooks are typically too long, too complicated for the user, and out dated immediately after...
7 Steps to Hockey Stick Sales Acceleration

7 Steps to Hockey Stick Sales Acceleration

It’s been an odd week. I just so happened to have three conversations this week with CEO’s of high tech firms that have been in business over eight years and yet have not seen that “hockey stick” breakthrough in revenue growth. All of them are in market spaces that...