What Makes a Great B2B Marketing Consultant?

What Makes a Great B2B Marketing Consultant?

B2B product companies engage external marketing resources at 2X the rate of other sectors. And they look to these marketing experts to not only fill the gaps but also be a seamless part of their team. Effective and trustworthy contractors and marketing agencies are...
Unleashing the Power of the Sales Playbook

Unleashing the Power of the Sales Playbook

I’ve seen many variations of sales playbooks in my career. From the simplistic and overly-general to the content-dense with loads of long lists, hyperlinks, and prose. Playbooks are typically too long, too complicated for the user, and out dated immediately after...