Avery began her career as a Marcom writer at Hitachi Data Systems (HDS), where she wrote everything from executive-level brochures to white papers to flyers to gift and product catalogs. Before leaving HDS to consult full time, Avery advanced to the position of Director, Web Content and Design. In this role, she was responsible for setting the creative direction, planning overall site strategy, and managing the day-to-day responsibilities of the corporate website.
As a consultant, Avery works with companies of all sizes to develop compelling, persuasive, and effective customer communication strategies and marcom deliverables that encompass everything from websites to social media to print collateral. She helps clients connect and build relationships with their customers through audience-based communication strategies and messaging. The resulting communication vehicles are clear, and easy to use and read—and they engage the audience.
Representative clients include ACT Medical, Adobe Systems, Alan Biller & Associates, Aruba Networks, Borland, CareFusion, Cisco Systems, Cooley Godward, Coremetrics, DocuSign, E*Trade, Exordium Group, Logitech, MidPen Housing Services, Netflix, NETGEAR, PagerDuty, SAP, and Symantec.
