Sales Enablement and Training

Sales Enablement and Training

Sales enablement and training should be more than providing a playbook just before a product launch, or an hour long training session held quarterly. Enabling your sales reps to succeed requires training tailored to their individual or group learning styles and needs....
Unleashing the Power of the Sales Playbook

Unleashing the Power of the Sales Playbook

I’ve seen many variations of sales playbooks in my career. From the simplistic and overly-general to the content-dense with loads of long lists, hyperlinks, and prose. Playbooks are typically too long, too complicated for the user, and out dated immediately after...