With over 25 years’ experience in high tech product marketing and product management, Michaela brings a relentless focus on execution to every consulting engagement. She does this by delivering top quality work on schedule – and working to have some fun along the way.

Michaela’s north star is to design and produce extraordinary solutions that solve a real problem the customer or prospect is experiencing. Michaela started her career in high tech working in user experience for IBM, Apple, and HP. These positions solidified a foundation in what it takes to deliver exceptional customer experiences. From there, she moved into product marketing and product management with positions at SAP, Symantec, Calico Commerce, Sun, SalesLogix, Sage Software, and Apple.

Michaela spent 25 years in Silicon Valley – South Bay, Peninsula, and San Francisco proper. Originally from New Mexico, she received her undergraduate degree from Arizona State University and her Masters in Cognitive Psychology from New Mexico State University. Michaela recently relocated to the great state of Texas and lives in Austin with her husband, Buks, and her Greater Swiss Mountain Dog, Zoe.

Everybody needs beauty as well as bread, places to play in and pray in, where nature may heal and give strength to body and soul.

— John Muir


Product Marketing


Customer Stories

Competitive Assessment

Market Research


Relentless Execution

Critical Thinking

Compelling Content


Building Teams


Physical Fitness