Will is a seasoned executive with 25 years of international experience leading B2B technology marketing and product management teams across hardware, software, services, and SaaS companies. Originally an engineer by training, Will ran his own boutique B2B marketing consulting business for nearly ten years. He is also a program leader at the Kellogg School of Management in their executive Digital Marketing and Product Strategy programs. 

Prior to becoming a full-time consultant, Will held senior positions with Cisco, Navisite, and Capgemini along with a range of full-time and fractional CMO positions. Will specializes in go-to-market, launch, marketing strategy, enterprise software, messaging, and Cloud/SaaS solutions. Will prides himself on having done every job in a marketing organization over the course of his career, giving him a unique perspective on what it actually takes to get the job done. Success in marketing is the subtle dance between strategy and execution; doing the right things and then doing them right. 

Will joined Aventi to leverage his experience as a former CMO and senior leader in blue chip tech firms on behalf of Aventi clients. Will’s strategic vision and skills make a powerful combination with the people and resources at Aventi.

A native of the UK, Will received his Bachelor’s degree in Engineering from Newcastle University. He now resides in Austin, Texas, where he enjoys spending time with his family, trying his hand at Texas barbecue, and playing tennis.  

Man's maturity is to regain the playfulness and curiosity he had as a child.

— Nietzsche




Enterprise Software

Cloud Solutions


Go-to-Market Strategy

Marketing Strategy

Campaigns and Enablement

Product Launch and Marketing



Cooking Texas barbecue

Meditation and mindfulness

Spending time with family