GTM Health Check from the Aventi Group
Product marketing agency + go-to-market strategy consultants for B2B SaaS.
B2B SaaS Go-To-Market Strategy, Diagnosed in Two Weeks
Why CMOs and VPs Call Us
CAC is rising, lead quality is slipping, and every exec meeting turns into a blame game unsure if it is the funnel or product fit issue. You don’t need another dashboard – you need answers.
Our GTM Health Check isolates the exact gaps in your product marketing and go-to-market strategy so you can fix them fast.
Our Five-Step Sprint
Who is this Health Check for?
- VC / PE-backed SaaS units chasing aggressive targets
- Public-company divisions under quarterly pressure
- New CMOs validating a 90-day plan
- Seasoned CMOs needing a fresh outside read
- CROs & Product leaders frustrated by lead quality and stalled adoption
Aventi is a product marketing agency and consulting partner focused on B2B SaaS.
Get Started
Client testimonials
Why Aventi Group to Assess Your GTM
Specialized
We’re a B2B SaaS product marketing agency, not a generalist shop.
Fast + Practical
Insight in two weeks, not a 50-page doorstop.
Credible
Third-party voice calms internal debates and aligns teams.
Ready to Turn Insight into Pipeline?
Need More Context?
Check our blog on B2B SaaS go-to-market strategy and see how other CMOs use a GTM audit to reset momentum.
FAQ: GTM Health Check
What is a GTM Healthcheck?
The GTM Healthcheck is a two-week, fixed-fee go-to-market audit that scores your B2B SaaS company across four pillars – Market & Customer Understanding, GTM Execution, Positioning & Messaging, and Internal Alignment. You get a thorough scorecard, an opportunity drill-down, and a 30/60/90-day action roadmap.
How is this different from a full go-to-market strategy project?
A full GTM strategy engagement addresses a known go-to-market gap, whether with a new product, offering, segment. The Healthcheck is faster, diagnostic. It identifies your growth blockers and gives you a roadmap for where to start whether your growth blockers stem from product-market fit, funnel efficiency, or misaligned teams – so you know exactly where to focus resources.
Who should buy the GTM Healthcheck?
Ideal buyers are CMOs, VPs of Marketing, CROs, and Product leaders at VC/PE-backed or publicly traded B2B SaaS companies. New CMOs use it to validate a 90-day plan, while seasoned leaders rely on it to reboot stalled pipeline growth.
What inputs do we need to provide?
Before kickoff you’ll share background decks, funnel metrics, ICP definitions, and access to six internal SMEs for interviews. We handle competitor research using public data and – if available – deal recordings from Gong or similar tools.
What outcomes can we expect?
Customers typically leave with:
- Clarity on whether issues stem from product-market fit or funnel execution
- A prioritized roadmap that accelerates pipeline velocity and lowers CAC
- Alignment across Marketing, Sales, and Product on next-step ownership
Does Aventi execute the recommendations?
Execution isn’t included in the Healthcheck, but – as a product marketing agency and consulting partner – Aventi can scope follow-on work for positioning refreshes, launch planning, or demand-gen programs once the audit is complete.
How much does the GTM Healthcheck cost and how long does it take?
The engagement is $9,500, led by an Aventi Partner, and runs two weeks (timing may vary if SME interviews slip).