Our product marketing agency is honored to work with some of the biggest and best high-tech companies in the world.
15Five launched its Continuous Performance Management (CPM) HR platform in 2012, instantly creating a new niche in the burgeoning employee engagement and development market. After rapid success and strong growth with SMBs early on, the San Francisco-based company broadened its horizons, looking to add new products and services, attract enterprise clients, and expand its reach into international markets. Growing fast and short on resources, 15Five leveraged Aventi Group’s product marketing services to help it chart a course to the next stage.
Read the Case StudyMalwarebytes launched an initiative to expand beyond its strong, consumer-based business and grow its presence in the enterprise security space. The pre-IPO company already enjoyed a near cult-like following among consumers, but then, 10 years since entering the Internet security market, it began ramping up its endpoint security detection and response offerings in an effort to grow its enterprise business worldwide. Aventi Group was called on to help provide product marketing services and develop and launch the company’s newly refocused product positioning.
Read the Case StudyServiceNow – a leader in digital workflow automation – recently expanded its product portfolio beyond IT management, introducing customer service solutions into a competitive market segment. The new Customer Service Management and Field Service Management solutions soon saw rapid adoption by enterprise organizations and large government agencies, resulting in accelerated growth for the start-up business unit within ServiceNow. In fact, it was growing so fast, the team couldn’t keep pace with demand for product marketing deliverables nor staff up in time to execute its go-to-market strategy. Aventi Group brought in expertise and resources to clarify the competitive situation and positioning and quickly establish foundational marketing content.
Read the Case Study