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Case Studies

Our product marketing agency is honored to work with some of the biggest and best high-tech companies in the world.

Bringing Rigor and Insight into 15Five’s Hypergrowth Plans

15Five launched its Continuous Performance Management (CPM) HR platform in 2012, instantly creating a new niche in the burgeoning employee engagement and development market. After rapid success and strong growth with SMBs early on, the San Francisco-based company broadened its horizons, looking to add new products and services, attract enterprise clients, and expand its reach into international markets. Growing fast and short on resources, 15Five leveraged Aventi Group’s product marketing services to help it chart a course to the next stage.

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Launching Malwarebytes in the Enterprise Market

Malwarebytes launched an initiative to expand beyond its strong, consumer-based business and grow its presence in the enterprise security space. The pre-IPO company already enjoyed a near cult-like following among consumers, but then, 10 years since entering the Internet security market, it began ramping up its endpoint security detection and response offerings in an effort to grow its enterprise business worldwide. Aventi Group was called on to help provide product marketing services and develop and launch the company’s newly refocused product positioning.

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Delivering Critical Support for a New Business Unit Experiencing Exponential Growth

ServiceNow – a leader in digital workflow automation – recently expanded its product portfolio beyond IT management, introducing customer service solutions into a competitive market segment. The new Customer Service Management and Field Service Management solutions soon saw rapid adoption by enterprise organizations and large government agencies, resulting in accelerated growth for the start-up business unit within ServiceNow. In fact, it was growing so fast, the team couldn’t keep pace with demand for product marketing deliverables nor staff up in time to execute its go-to-market strategy. Aventi Group brought in expertise and resources to clarify the competitive situation and positioning and quickly establish foundational marketing content.

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Client Testimonials

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Aventi Group’s senior product marketer led an important launch for our flagship product line. She created a sense of urgency in getting things moving faster and producing results. She not only served as launch and campaign leader but rolled up her sleeves up to create or edit content, ensure list quality, devise nurture flows, analyzed metrics for process improvement, and worked collaboratively with our experienced teams


Jason Paez Senior Director, Integrated Marketing Campaigns, A10 Networks

We engaged Aventi Group to bring additional rigor and insight into our hypergrowth plans at 15Five which involves expanding from our leadership position in the continuous performance management (CPM) software category. The market requirements document (MRD) Aventi’s team delivered included primary customer research with a sample of buyers of CPM solutions, and competitive insight work profiling over a dozen players. We were very pleased with the Aventi team’s strategic thinking, evidenced based conclusions, highly collaborative approach, and completing the project right on schedule. I would recommend Aventi to any marketing B2B tech executive looking to engage strategic planning expertise.


Keshila Shannon VP Marketing, 15Five

As Seegrid experiences hypergrowth in the autonomous mobile robot (AMR) category, we wanted to sharpen our product positioning and product line naming to grow with our rapidly expanding product portfolio. We partnered with Aventi Group because of their Silicon Valley DNA: their extensive experience with marketing complex technologies and their track record with blue chip tech firms. The Aventi team brought a rigorous methodology and deep expertise that greatly enhanced our go-to-market strategy. I'd recommend Aventi to any B2B marketing executive looking to tap expertise and resources for GTM efforts.


Lindsay Derda Head of Product Marketing, Seegrid

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