A Proven Approach with Clear Results

Case Studies

Our product marketing agency is honored to work with some of the biggest and best high-tech companies in the world.

Bringing Rigor and Insight into 15Five’s Hypergrowth Plans

15Five launched its Continuous Performance Management (CPM) HR platform in 2012, instantly creating a new niche in the burgeoning employee engagement and development market. After rapid success and strong growth with SMBs early on, the San Francisco-based company broadened its horizons, looking to add new products and services, attract enterprise clients, and expand its reach into international markets. Growing fast and short on resources, 15Five leveraged Aventi Group’s product marketing services to help it chart a course to the next stage.

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Launching Malwarebytes in the Enterprise Market

Malwarebytes launched an initiative to expand beyond its strong, consumer-based business and grow its presence in the enterprise security space. The pre-IPO company already enjoyed a near cult-like following among consumers, but then, 10 years since entering the Internet security market, it began ramping up its endpoint security detection and response offerings in an effort to grow its enterprise business worldwide. Aventi Group was called on to help provide product marketing services and develop and launch the company’s newly refocused product positioning.

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Delivering Critical Support for a New Business Unit Experiencing Exponential Growth

ServiceNow – a leader in digital workflow automation – recently expanded its product portfolio beyond IT management, introducing customer service solutions into a competitive market segment. The new Customer Service Management and Field Service Management solutions soon saw rapid adoption by enterprise organizations and large government agencies, resulting in accelerated growth for the start-up business unit within ServiceNow. In fact, it was growing so fast, the team couldn’t keep pace with demand for product marketing deliverables nor staff up in time to execute its go-to-market strategy. Aventi Group brought in expertise and resources to clarify the competitive situation and positioning and quickly establish foundational marketing content.

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A Partial List of our Clients

4insite logo
anomali logo
Hewlett Packard Enterprise (HPE)
SAP transparent logo

Client Testimonials

If you’re looking for go-to-market support with short ramp-up time and quick value delivery, Aventi is where you should go.

Holly Simmons Former Global Head of Product Marketing, ServiceNow

We engaged Aventi Group to conduct a rigorous assessment of the market potential for us to win in the facilities management software market. Aventi made a compelling case for a go-to-market investment and we launched mid 2021. Aventi helped build immediate momentum on a number of key execution fronts including delivering over 65 customer assets, delivering over 1,500 leads, building a great brand voice, and other sales enablement assets. If you're a software company in a high growth category, I highly recommend tapping Aventi for both strategic and tactical marketing.

Marie Espinoza President, 4insite

We engaged Aventi Group to bring additional rigor and insight into our hypergrowth plans at 15Five which involves expanding from our leadership position in the continuous performance management (CPM) software category. The market requirements document (MRD) Aventi’s team delivered included primary customer research with a sample of buyers of CPM solutions, and competitive insight work profiling over a dozen players. We were very pleased with the Aventi team’s strategic thinking, evidenced based conclusions, highly collaborative approach, and completing the project right on schedule. I would recommend Aventi to any marketing B2B tech executive looking to engage strategic planning expertise.

Keshila Shannon Former Senior VP Marketing, 15Five

Malwarebytes believes that when people and organizations are free from threats, they are free to thrive. As a leader in cyber-protection, Malwarebytes needed excellent talent for critical projects. Malwarebytes partnered with Aventi Group, a product marketing agency, on several fronts: international expansion, product packaging/pricing, segment analysis, competitive sales motions, and more. The Aventi product marketer proved to be an invaluable asset with her depth and breadth of experience. I highly recommend Aventi.

Jennifer Mullin Former VP Marketing, Malwarebytes

As Seegrid experiences hypergrowth in the autonomous mobile robot (AMR) category, we wanted to sharpen our product positioning and product line naming to grow with our rapidly expanding product portfolio. We partnered with Aventi Group because of their Silicon Valley DNA: their extensive experience with marketing complex technologies and their track record with blue chip tech firms. The Aventi team brought a rigorous methodology and deep expertise that greatly enhanced our go-to-market strategy. I'd recommend Aventi to any B2B marketing executive looking to tap expertise and resources for GTM efforts.

Lindsay Derda Former Head of Product Marketing, Seegrid

The Aventi Group Partner led an important launch for our flagship product line. She created a sense of urgency in getting things moving faster and producing results. She not only served as launch and campaign leader but rolled up her sleeves to create or edit content, ensure list quality, devise nurture flows, analyzed metrics for process improvement, and worked collaboratively with our experienced teams.

Jason Paez Sr Director, Integrated Marketing Campaigns, A10 Networks

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