Focusing on product launch metrics that count, not just metrics that can be counted. Our launch experts help recommend goals, objectives and key performance indicators for world class launches.
Our team includes experienced project/program managers experienced in running weekly team meetings, tracking progress to plan, building launch dashboards, mitigating risk, and contributing as a member of the launch team.
Are your launch messages optimal? We’ll help with formal messaging and positioning document, message testing, Voice of the Customer (VoC) research, message hierarchy, tagline and naming scheme development.
We’ve written, designed, and created highly targeted and effective assets that run the gamut including white papers, solution briefs, web copy, blog posts, infographics, eBooks, video content, customer presentations, channel/partner assets, and more.
Working collaboratively with our clients, we help them scale up to hit and surpass launch objectives. Our clients have seen:
Launch checklist items on time
Increase in pipeline in first quarter
Increase in productive capacity
Earned mentions from customers, analysts and partners
Increase in asset download