Product Launch

Are you in stressed out launch mode without enough resources, or without the right resources, to get it all done? Breathe easy grasshopper, it’s never too late to leverage Aventi’s launch expertise. Our team of our experts have successfully launched hundreds of products, services, and corporate initiatives.

Our Services

Product Launch Objectives

Focusing on product launch metrics that count, not just metrics that can be counted. Our launch experts help recommend goals, objectives and key performance indicators for world class launches.

Program Management

Our team includes experienced project/program managers experienced in running weekly team meetings, tracking progress to plan, building launch dashboards, mitigating risk, and contributing as a member of the launch team.

Messaging and Positioning

Are your launch messages optimal? We’ll help with formal messaging and positioning document, message testing, Voice of the Customer (VoC) research, message hierarchy, tagline and naming scheme development.

Asset Development

We’ve written, designed, and created highly targeted and effective assets that run the gamut including white papers, solution briefs, web copy, blog posts, infographics, eBooks, video content, customer presentations, channel/partner assets, and more.

Business Impact

Working collaboratively with our clients, we help them scale up to hit and surpass launch objectives. Our clients have seen:


Launch checklist items on time


Increase in pipeline in first quarter


Increase in productive capacity


Earned mentions from customers, analysts and partners


Increase in asset download

Client Testimonials

Contact Us

The Aventi Group has been instrumental in my team’s success on critical projects over the last ten years. Their command of marketing has helped to accelerate my product, competitive, and content marketing initiatives. His team of consultants consistently deliver improved results, including enhanced marketing ROI, more effective sales strategies, and more collaborative cross functional teams. The Aventi leader’s patience and experience give executives the confidence and agility to act deliberately and with purpose. I highly recommend Aventi Group and would be happy to discuss in more detail with anybody considering engaging their team.

Mark Alba formerly VP of Marketing, Malwarebytes

If you’re looking for go-to-market support with short ramp-up time and quick value delivery, Aventi is where you should go.

Holly Simmons Head of Global Product Marketing, ServiceNow Customer Service Management

The Aventi Group Partner led an important launch for our flagship product line. She created a sense of urgency in getting things moving faster and producing results. She not only served as launch and campaign leader but rolled up her sleeves up to create or edit content, ensure list quality, devise nurture flows, analyzed metrics for process improvement, and worked collaboratively with our experienced teams.

Jason Paez Senior Director, Integrated Marketing Campaigns, A10 Networks

Schedule Your Discovery Call Today

We’ll listen to your challenges and work with you to craft the best plan of attack.