Product Launch

Are you in stressed out launch mode without enough resources, or without the right resources, to get it all done? Breathe easy grasshopper, it’s never too late to leverage Aventi’s launch expertise. Our team of our experts have successfully launched hundreds of products, services, and corporate initiatives.

Our Services

Product Launch Objectives

Focusing on product launch metrics that count, not just metrics that can be counted. Our launch experts help recommend goals, objectives and key performance indicators for world class launches.

Program Management

Our team includes experienced project/program managers experienced in running weekly team meetings, tracking progress to plan, building launch dashboards, mitigating risk, and contributing as a member of the launch team.

Messaging and Positioning

Are your launch messages optimal? We’ll help with formal messaging and positioning document, message testing, Voice of the Customer (VoC) research, message hierarchy, tagline and naming scheme development.

Asset Development

We’ve written, designed, and created highly targeted and effective assets that run the gamut including white papers, solution briefs, web copy, blog posts, infographics, eBooks, video content, customer presentations, channel/partner assets, and more.

Business Impact

Working collaboratively with our clients, we help them scale up to hit and surpass launch objectives. Our clients have seen:


Launch checklist items on time


Increase in pipeline in first quarter


Increase in productive capacity


Earned mentions from customers, analysts and partners


Increase in asset download

Client Testimonials

Malwarebytes believes that when people and organizations are free from threats, they are free to thrive. As a leader in cyber-protection, Malwarebytes needed excellent talent for critical projects. Malwarebytes partnered with Aventi Group, a product marketing agency, on several fronts: international expansion, product packaging/pricing, segment analysis, competitive sales motions, and more. The Aventi product marketer proved to be an invaluable asset with her depth and breadth of experience. I highly recommend Aventi.

Jennifer Mullin Former VP Marketing, Malwarebytes

If you’re looking for go-to-market support with short ramp-up time and quick value delivery, Aventi is where you should go.

Holly Simmons Former Global Head of Product Marketing, ServiceNow

The Aventi Group Partner led an important launch for our flagship product line. She created a sense of urgency in getting things moving faster and producing results. She not only served as launch and campaign leader but rolled up her sleeves to create or edit content, ensure list quality, devise nurture flows, analyzed metrics for process improvement, and worked collaboratively with our experienced teams.

Jason Paez Sr Director, Integrated Marketing Campaigns, A10 Networks

We tapped the Aventi Group because of their expertise in enterprise cybersecurity and the closely related fields of data protection and privacy. The Aventi senior product marketer worked collaboratively with us to deliver a messaging brief and topics for webinars that we are implementing now. I highly recommend Aventi for product marketing leaders who find themselves short on bandwidth, yet needing to produce quality results quickly.

Harley Adams Director Security Product Marketing, Micro Focus

Schedule Your Discovery Call Today

We’ll listen to your challenges and work with you to craft the best plan of attack.