The Aventi Group Blog

New ideas, fresh perspectives and best practices for product marketing success

Unleashing the Power of the Sales Playbook

I’ve seen many variations of sales playbooks in my career. From the simplistic and overly-general to the content-dense with loads of long lists, hyperlinks, and prose. Playbooks are typically too long, too complicated for the user, and out dated immediately after...

read more

How to Accelerate Your Account-Based Marketing

A Demandbase survey revealed that ABM can increase deal velocity by 7%, deal sizes by 26%, and close rates by 75%. ITSMA, a leading association for technology marketers, calls it “one of the hottest trends in B2B marketing…” Despite ABMs promise to revolutionize the...

read more

Schedule Your Discovery Call Today

We'll listen to your challenges and work with you to craft the best plan of attack.