The Aventi Group Blog
New ideas, fresh perspectives and best practices for product marketing success
Product Marketing Metrics: Measuring The Outcomes That Matter
Product Marketing: Measuring The Outcomes That Matter In today’s digital world, marketing has become much more of a science than an art. In the past, marketers often threw various tactics towards the wall in hopes that one would stick. But today, marketers can measure...
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Go-To-Market Experts Are Essential To Success
Go-To-Market Experts Are Essential To Success If you’re like most people, you revere experts. When something hurts or you’re not feeling well, you go to doctor and maybe even a specialist. When you need to sell your house, you hire a realtor. And the same...
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Product Messaging Made Easy: A 4-Step Framework
You have an awesome product, service or app, and you’re ready to tell the world about it. What’s one of the next things you need to do? Have a compelling message. Your product messaging serves as the basis for your marketing and communications. It inspires everything...
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10 Questions to Get at Customer Pain Points
What if, God forbid, you went to the ER complaining of chest pains and the ER doc said she’ll be right back after she gloves up for open heart surgery. Ridiculous analogy I know but that’s the sort of thing many tech companies routinely do....
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8 Steps to Creating Integrated B2B Marketing Campaigns That Drive Results
Sixty-one percent of marketers say generating traffic and leads is their No. 1 challenge, according to HubSpot. Yet 58 percent of companies said their priorities were lead quality over quantity (2019 Demand Generation Benchmark Survey. With the right marketing...
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The Complete Guide To Customer Pain Points
The Complete Guide to Customer Pain Points At its core, the nature of business is the offering of goods or services that will benefit the customer. No matter how great a product is, customers will not purchase it unless it offers an improvement over the current status...
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