The Aventi Group Blog

New ideas, fresh perspectives and best practices for product marketing success

Practical ABM Tips for a Virtual World

Recently I had the pleasure of being on a panel with Dave Munn, ITSMA President and CEO, and Eric Rasmussen, Aventi Group Partner, to discuss strategies and tactics for a blended ABM approach.  According to ITSMA’s recent ABM benchmark report, companies investing in...

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