The Aventi Group Blog

New ideas, fresh perspectives and best practices for product marketing success

The Complete Guide To Customer Pain Points

The Complete Guide to Customer Pain Points At its core, the nature of business is the offering of goods or services that will benefit the customer. No matter how great a product is, customers will not purchase it unless it offers an improvement over the current status...

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What Makes a Great B2B Marketing Consultant? Part II

As discussed in Part I, B2B product companies engage external marketing resources at 2X the rate of other sectors. And they look to these marketing experts to not only fill the gaps but also be a seamless part of their team. So what makes a great marketing consultant?...

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What Makes a Great B2B Marketing Consultant?

B2B product companies engage external marketing resources at 2X the rate of other sectors. And they look to these marketing experts to not only fill the gaps but also be a seamless part of their team. Effective and trustworthy contractors and marketing agencies are...

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