Aventi Group Insights

Your source for product marketing trends in B2B tech.

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Featured Post

Robot next to a missing puzzle piece illustrating what it means to be good at AI, emphasizing problem-solving, critical thinking, and strategic use of artificial intelligence in marketing.

AI for Product Marketers

[4 minute read]

What Does It Mean to Be “Good at AI”?

What Does It Mean to Be “Good at AI”? Somewhere along the way, “using AI” became a proxy for innovation. Teams are buying tools, prompting ChatGPT, and hiring self-proclaimed AI experts who check a box no one has clearly defined. But being good at AI? That’s a different question entirely. In the race to keep … Continued

Nima Chadha

Highlights

Product Launches

[4 minute read]

7 Winning Product Launch Ideas You Never Knew

Nima Chadha

Product Marketing

[4 minute read]

Positioning and Messaging in Crowded B2B Markets

Aaron Zitzer

GTM Strategy

[4 minute read]

Go-to-Market (GTM) Strategy Step-by-Step Guide for 2026

Nima Chadha

Product Marketing

[4 minute read]

How To Manage Client Expectations as a Consultant

Mark Bloom

Recent Posts

Professional working at a computer, representing practical AI use cases for product marketing and how teams apply AI to real-world marketing execution and strategy

AI for Product Marketers

[4 minute read]

AI Use Cases for Product Marketing: Examples from Real Client Work

Eric Rasmussen

Team collaborating to fit puzzle pieces together, symbolizing the alignment challenges that cause many channel partner programs to stall.

Product Marketing

[4 minute read]

Why Most Channel Partner Programs Stall

Jeff Thompson

Professional woman in a thoughtful pose against a green background, representing the complexity and often misunderstood role of product marketing.

Product Marketing

[5 minute read]

Why “Product Marketing” Is the Most Misunderstood Function in Marketing

Nima Chadha

Professional using a laptop with digital interface overlays, representing AI in marketing and how modern marketing partners leverage AI tools to enhance strategy and execution.

AI for Product Marketers

[4 minute read]

A Good Marketing Partner Uses AI, Doesn’t Get Replaced By It

Nima Chadha

Stacked cubes labeled AI with icons representing data, automation, and analytics, illustrating four AI use cases for B2B product marketing.

AI for Product Marketers

[6 minute read]

Four AI Use Cases Every B2B Product Marketer Should Know

Christina Ditzel

Person typing on laptop, representing product messaging strategy development and execution across digital marketing channels.

Product Marketing

[3 minute read]

Product Messaging Strategy, HiPPOs, and the Reality of Execution

Bill Roth

Person looking concerned at smartphone, representing uncertainty about AI’s impact on social media marketing jobs and human creativity.

AI for Product Marketers

[7 minute read]

Hey Chat, Is My Job Obsolete? Social Media Marketing in the Age of AI

Laura Dixon

Marketing professionals collaborating in a group discussion, representing how teams apply AI in marketing to improve strategy, alignment, and decision-making.

AI for Product Marketers

[5 minute read]

AI in Marketing: Takeaways from Our Chicago CMO Roundtable

Dave Panek

Robot next to a missing puzzle piece illustrating what it means to be good at AI, emphasizing problem-solving, critical thinking, and strategic use of artificial intelligence in marketing.

AI for Product Marketers

[5 minute read]

What Does It Mean to Be “Good at AI”?

Nima Chadha

Product marketing team organizing ideas on sticky notes, representing product positioning strategy for high-growth B2B and evolving product messaging.

Product Marketing

[5 minute read]

Keeping Positioning Relevant with Rapid Product Expansion

Dave Panek

Person using laptop with email icons, representing B2B email nurture cadence and email marketing strategy across the buyer journey.

Programs & Campaigns

[3 minute read]

How Often Should You Email Your B2B Database? A Practical Guide to Nurture Cadence

Marie Melgaard

Digital dashboard with rising performance charts on a tablet, representing the impact of keeping product marketing assets updated to drive sales and revenue.

Product Marketing

[4 minute read]

Your 2022 Data Sheet Called. It Wants to Know Why It’s Still in the Sales Kit.

Paul Selby

Product Launches

[6 minute read]

5 Mistakes to Avoid During a Critical Product Launch

Sridhar Ramanathan

Programs & Campaigns

[3 minute read]

Beyond the Booth: The RSAC Marketing Strategy to Maximize Your Investment

Dani Goode

Product Marketing

[6 minute read]

Positioning and Messaging in Crowded B2B Markets

Aaron Zitzer

GTM Strategy

[4 minute read]

5 Challenges Fast-Growing Tech Companies Face, And How Aventi Group Solves Them

Dani Goode

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