The Aventi Group Blog

New ideas, fresh perspectives and best practices for product marketing success

Virtual Events: Content is King

Virtual Events: Content is King   Out with the old… I admit it—I am a big fan of live events.  I love meeting customers and colleagues face to face.  I enjoy connecting with an audience on whose faces I can read interest, confusion, perhaps even light bulbs going off...

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Social Media Engagement: How to Raise the Bar

Social Media Engagement: How to Raise the Bar At its core, social media is meant to be two-way communication. It affords us an opportunity that no other media does: to interact with our customers and understand what they think, feel, like. The problem is that many...

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Product Marketing Collateral: 3 Things To Consider

Product Marketing Collateral: 3 Things To Consider Every business has the same questions when it comes to effective product marketing for sales content. What kind of content do I need? Is my content leading to sales? How can I grow my client base? The overall question...

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6 Tips for Social Media Copywriting

6 Tips for Social Media Copywriting Ninety percent of brands use social media to increase their visibility, according to the Content Marketing Institute. Now that many major social media platforms have existed for over a decade, it’s no surprise that companies are...

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