The Aventi Group Blog

New ideas, fresh perspectives and best practices for product marketing success

Making Surveys Work for You

Making Surveys Work for You    First ask WHY! I’ve seen it go like this: “I’ve found some marketing budget left to spend before the end of the year, and I’ve talked to Analyst Firm ABC about doing a survey for us. I’ll arrange a meeting to put some questions together...

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Virtual Events: Delight Your Audiences

VIRTUAL EVENTS: DELIGHT YOUR AUDIENCES “Always make the audience suffer as much as possible” – Alfred Hitchcock This may have worked well for Alfred Hitchcock, but it certainly won’t work for your virtual events.  In this day of COVID-19 health and related financial...

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How to Conduct a Social Media Competitive Analysis

How to Conduct a Social Media Competitive Analysis A social media competitive analysis is a key component to developing a successful social media strategy. In fact, it’s one of three elements that feed any strategy that I develop for clients. But what is a competitive...

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Innovations In Customer Success

Innovations In Customer Success Effective customer stories are a critical part of any company’s sales strategy and tactics. Prospects want to hear about the experiences of customers like them to better understand how they will benefit from a specific product or...

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