The Aventi Group Blog

New ideas, fresh perspectives and best practices for product marketing success

Sales Enablement Benchmark

Sales Enablement Benchmark One of the best ways to ensure the success and development of your sales team is to measure and evaluate the metrics of your business to determine the areas your team exceeds your peer group and the areas of growth opportunity. To get a...

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Communication Strategy: “A” Is for Audience

Communication Strategy: “A” Is for Audience Whenever I hear “social media should be real, transparent, and audience focused,” I find myself nodding and wondering at the same time. I agree. It should. But why stop there? All communication should be that way. If it...

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Tips & Tools for Optimizing Your B2B Content

Tips & Tools for Optimizing Your B2B Content With so much time and budget invested in content, making sure your content is viewed, downloaded, and found by search engines has never been more important to marketing organizations. Yet too often marketers invest in...

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