The Aventi Group Blog

New ideas, fresh perspectives and best practices for product marketing success

Targeting: It’s About Choosing Your Customers

Targeting: It’s About Choosing Your Customers The good news is that, according to Circle Research, 91% of B2B marketers segment their market for targeting purposes. The bad news is that 81% rely on firmographics which for many marketers is just company size, industry...

read more

Practical ABM Tips for a Virtual World

Recently I had the pleasure of being on a panel with Dave Munn, ITSMA President and CEO, and Eric Rasmussen, Aventi Group Partner, to discuss strategies and tactics for a blended ABM approach.  According to ITSMA’s recent ABM benchmark report, companies investing in...

read more

Schedule Your Discovery Call Today

We'll listen to your challenges and work with you to craft the best plan of attack.