The Aventi Group Blog

New ideas, fresh perspectives and best practices for product marketing success

3 Proven Approaches to Stimulate Your Creativity

3 Proven Approaches to Stimulate Your Creativity You’re in marketing so of course you’re creative, right? Right! As with all skills, however, we know that we can always sharpen our game. And with globalization and outsourcing trends, the need to improve our game is...

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Targeting: It’s About Choosing Your Customers

Targeting: It’s About Choosing Your Customers The good news is that, according to Circle Research, 91% of B2B marketers segment their market for targeting purposes. The bad news is that 81% rely on firmographics which for many marketers is just company size, industry...

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