The Aventi Group Blog
New ideas, fresh perspectives and best practices for product marketing success
Product Messaging Made Easy: A 4-Step Framework
You have an awesome product, service or app, and you’re ready to tell the world about it. What’s one of the next things you need to do? Have a compelling message. Your product messaging serves as the basis for your marketing and communications. It inspires everything...
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8 Steps to Creating Integrated B2B Marketing Campaigns That Drive Results
Sixty-one percent of marketers say generating traffic and leads is their No. 1 challenge, according to HubSpot. Yet 58 percent of companies said their priorities were lead quality over quantity (2019 Demand Generation Benchmark Survey. With the right marketing...
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The Complete Guide To Customer Pain Points
The Complete Guide to Customer Pain Points At its core, the nature of business is the offering of goods or services that will benefit the customer. No matter how great a product is, customers will not purchase it unless it offers an improvement over the current status...
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What Makes a Great B2B Marketing Consultant? Part II
As discussed in Part I, B2B product companies engage external marketing resources at 2X the rate of other sectors. And they look to these marketing experts to not only fill the gaps but also be a seamless part of their team. So what makes a great marketing consultant?...
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What Makes a Great B2B Marketing Consultant?
B2B product companies engage external marketing resources at 2X the rate of other sectors. And they look to these marketing experts to not only fill the gaps but also be a seamless part of their team. Effective and trustworthy contractors and marketing agencies are...
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How to Create a Compelling Ebook Your Audience Will Love
The B2B buying journey is vastly different than it was 10 years ago. Today, with endless information at their fingertips, B2B buyers spend more time researching online than ever before. In fact, according to Gartner research, when B2B buyers are considering a...
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