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Aventi Blog

Your source for product marketing trends in B2B tech.

All Categories Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks

Featured Post
GTM Strategy
[7 minute read]

Introducing Aventi GTM Sprint: Fast Track to an Impactful Go-to-Market Strategy

Introducing Aventi GTM Sprint: Fast Track to an Impactful Go-to-Market Strategy Bringing a product or solution to market is often daunting. The pressure is on to deliver rapid growth, secure market share, and impress both customers and investors. Yet, achieving these milestones often requires a robust go-to-market (GTM) plan; one that’s concise, compelling, and executed … Continued

Jennifer Kling

Highlights

Product Marketing
[7 minute read]

How GenAI is Revolutionizing Market Segmentation in Product Marketing
Zoe Quinton
Product Marketing
[7 minute read]

Breaking Down Silos: How CMOs Can Drive Better Collaboration Between Teams
Suresh Balasubramanian
Cybersecurity
[7 minute read]

5 Essential Strategies for Mastering Cybersecurity Product Marketing
Zoe Quinton
Product Marketing
[7 minute read]

Retainer vs. Deliverable: Choosing the Right Model to Support Your Business Goals
Jennifer Kling
Recent Posts
Product Marketing
[7 minute read]

How GenAI is Revolutionizing Market Segmentation in Product Marketing
Zoe Quinton
GTM Strategy
[7 minute read]

Introducing Aventi GTM Sprint: Fast Track to an Impactful Go-to-Market Strategy
Jennifer Kling
Social Media
[5 minute read]

Don’t 86 Your Audience: What a Night in the Restaurant Industry Can Teach Us About Social Media Marketing
Laura Dixon
Content Marketing Trends, Tips & Tricks
[5 minute read]

Making the Case for a Fractional Head of Content
Mike Teeling
Trends, Tips & Tricks
[6 minute read]

2025 Trends in B2B Product Marketing: Preparing for the Future
Zoe Quinton
Product Marketing
[7 minute read]

How to Conduct a Win-Loss Analysis to Refine Product Marketing
Zoe Quinton
GTM Strategy
[6 minute read]

The Art of Product-Led Growth (PLG) for B2B SaaS
Jennifer Kling
Content Marketing
[6 minute read]

The Ultimate B2B SaaS Content Strategy: Driving Pipeline Through Thought Leadership
Zoe Quinton
Cybersecurity
[4 minute read]

How Cybersecurity Marketers Can Position for Future Threats
Heather Vescent
GTM Strategy
[6 minute read]

Aligning Sales and Marketing for a Winning GTM Strategy
Zoe Quinton
Programs & Campaigns
[7 minute read]

How to Create Case Studies that Convert: A SaaS Marketer’s Guide
Zoe Quinton
Product Marketing
[6 minute read]

B2B SaaS Product Launch Checklist (No-Fail Framework)
Jennifer Kling
Product Marketing
[6 minute read]

Measuring Marketing ROI: Essential SaaS Metrics
Zoe Quinton
Product Marketing
[4 minute read]

Harnessing AI for Competitive Intelligence in Product Marketing
Jennifer Kling
Product Marketing
[6 minute read]

Crafting a Compelling Product Messaging Framework
Zoe Quinton
GTM Strategy
[6 minute read]

Product Marketing vs. Product Management: A Clear Role Definition
Zoe Quinton
GTM Strategy
[5 minute read]

Accelerating Growth: Product Marketing Best Practices for Growth-Stage Startups
Jennifer Kling
Product Marketing
[7 minute read]

Breaking Down Silos: How CMOs Can Drive Better Collaboration Between Teams
Suresh Balasubramanian
GTM Strategy Product Launches
[6 minute read]

Building a Strong Go-to-Market Foundation for Your Product Launch
Zoe Quinton

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