Sales Enablement

Sales professionals are laser focused on hitting or beating their quota. Winning requires both excellent selling skills and deep knowledge of customer needs, the company’s products, and the competition. Sales enablement is the discipline that brings rigorous methods and metrics to all aspects of improving sales professionals’ competency so they can deliver great results.

Our Services

Powerful Tools to Arm Your Sellers

We develop sales tools that your sellers will actually use and love including customer presentations, competitive battlecards, sales playbooks, call guides, outreach scripts, and more.

Leadership Guidance for Improved Performance

We offer executive guidance on sales compensation, sales ops metrics, key performance indicators, organization/territory design, and how to run highly effective weekly sales management reviews/meetings.

Training that Builds Competence

We apply modern learning methods to ensure sellers are building competence and confidence in their product knowledge. We create live webinars and on-demand courses that facilitate just-in-time learning. We’ll even do role playing, deal desk/coaching, and mentorship.

Business Impact

Working collaboratively with our clients, we help sales leaders drive higher levels of performance. Our clients have seen:


Increase in conversion rates


Reduction in sales cycle time


Improved productivity of sales team (deals per rep)


Boost in pipeline-to-quota ratio

Client Testimonials

As we grow rapidly, we saw the need for greater rigor in scaling our selling process, systems, seller competencies, approach and more. Aventi Group's executive came in with a methodology to benchmark our selling model, and recommended specific areas for increased focus. We also tapped Aventi to support extensive sales enablement and prep for a strategic launch of our BambooHR product line. The Aventi leader ran through several role playing sessions, delivered the live sales rep and sales management trainings, and built a sales playbook that was foundational going forward. We see our engagement with Aventi as one of the key contributing factors to our success thus far.

Jeff Adams Former Chief Revenue Officer, BambooHR

Our Sales Kick Off (SKO) event was coming up in two months and we needed pre-SKO training for our sellers, but our training organization was short staffed. Aventi’s content and enablement experts worked with our leadership team to develop the training modules, including videos, and built the modules for our learning management system (LMS). I’m really pleased how it all turned out and our sales team will really appreciate it. You guys rock!  

Sherri Liebo SVP & Head of Marketing, Flexential

We engaged Aventi Group to conduct a rigorous assessment of the market potential for us to win in the facilities management software market. Aventi made a compelling case for a go-to-market investment and we launched mid 2021. Aventi helped build immediate momentum on a number of key execution fronts including delivering over 65 customer assets, delivering over 1,500 leads, building a great brand voice, and other sales enablement assets. If you're a software company in a high growth category, I highly recommend tapping Aventi for both strategic and tactical marketing.

Marie Espinoza President, 4insite

Malwarebytes believes that when people and organizations are free from threats, they are free to thrive. As a leader in cyber-protection, Malwarebytes needed excellent talent for critical projects. Malwarebytes partnered with Aventi Group, a product marketing agency, on several fronts: international expansion, product packaging/pricing, segment analysis, competitive sales motions, and more. The Aventi product marketer proved to be an invaluable asset with her depth and breadth of experience. I highly recommend Aventi.

Jennifer Mullin Former VP Marketing, Malwarebytes

I highly recommend Aventi for product marketing leaders who find themselves short on bandwidth, yet needing to produce quality results quickly.

Harley Adams Director Security Product Marketing, Micro Focus

Schedule Your Assessment Today

We’ll provide you with a free assessment and input on your sales enablement strategy and tactics.