Premier Product
Marketing Agency

Go-to-Market Confidently With Our Product Marketing Experts

Product Marketing Services on Demand

We believe successful go-to-market execution is key to revenue growth, yet organizations are often short on expertise and resources. That’s why we founded Aventi Group - a full-service product marketing agency solely dedicated to world-class go-to-market execution for high-tech clients.

Content

Whether you need brand new content or existing materials refreshed, our team of writers, editors, and designers can quickly create compelling and effective content that delivers on your go-to-market objectives.

  • 200+ marketing assets refreshed in 10 weeks
  • 30 customer collateral pieces produced in 8 weeks
  • 200% increase in asset downloads
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Product Launches

We’ll help plan and execute product launches to deliver results. At Aventi Group, our product marketing consulting isn’t just supportive—it’s transformative. Our product marketing agency can take full responsibility for a launch, add extra hands, or lead a critical element of your overall go-to-market launch plan.

  • 400% increase in pipeline in first quarter
  • 200% increase in asset downloads
  • 150% increase in productive capacity
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Programs and Campaigns

Whether you’re looking to launch a virtual or face-to-face event, a customer reference initiative, or an integrated marketing campaign, we’re here to help. Our product marketing consultants will do the hard work—from go-to-market strategy to planning and execution – and we’ll be there with you every step to ensure you’re getting results and achieving your goals.

  • 20-50% reduction in event operational costs
  • Up to 50% reduction in time required for event planning
  • 100%+ increase in social media engagement and reach for events
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Sales Enablement

We develop sales tools that your sellers will actually use and love, including customer presentations, competitive battlecards, sales playbooks, call guides, outreach scripts, and more.

  • 10-30% increase in conversion rates
  • 25% reduction in sales cycle time
  • 30% increase in pipeline-to-quota ratio
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Social Media

Whether you’re looking to launch a social media program or take your existing social media activities to the next level, we can help you develop a game plan for getting started and improving your impact. And if you don’t have the internal resources to manage your day-to-day activities, we can step in and help with that too.

  • 22% conversion rate on demand-gen activities
  • 44.7% YoY increase in engagements per post
  • 27.8% YoY increase in blog engagement
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GTM Strategy

We help companies with their product marketing strategies by bringing to bear highly experienced marketers who have developed winning go-to-market plans, conducted rigorous customer and competitive research, created compelling messaging, and positioned and devised campaigns with great results.

  • 20% revenue increase in new segments
  • First to market in an emerging category
  • 20+ competitors profiled in 6 weeks
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Business Impact

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A Proven Approach with Clear Results

Our product marketing agency is honored to work with some of the biggest and best high tech companies in the world, including Adobe, Hewlett Packard Enterprise, SAP, Okta, and Symantec.

Aventi has been an invaluable resource, working as an extension of our Creative and Web teams to develop new company branding and lay the groundwork for our site refresh. The team was collaborative and knowledgeable, and delivered exactly what we were looking for under a tight timeframe and with high-quality output. Would definitely recommend to any organization looking for a design and digital partner!


Leslie Keil VP, Corporate Brand, Demand & Communications, Imprivata

As we innovate the pharma and biotech clinical development process with our AI-based solutions, we tapped Aventi Group to help shape our go-to-market strategy across emerging markets and develop engaging and relevant customer-facing content. We were impressed with Aventi’s depth and breadth of expertise in raising the bar of our marketing, and highly recommend Aventi to B2B executives looking for strategic and tactical go-to-market needs. Aventi was a delight to work with and great on keeping the momentum throughout our projects!


Scientific Liaison Director, Intelligencia

We needed people to help us define strategies and tactics – not just project manage delivery. Aventi scaled up fast to fill the resource gaps during our growth spurt. We got both rapid turnaround and top-quality execution. No tradeoffs required.


Holly Simmons Former Global Head of Product Marketing, ServiceNow

As we grow rapidly, we saw the need for greater rigor in scaling our selling process, systems, seller competencies, approach and more. Aventi Group's executive came in with a methodology to benchmark our selling model, and recommended specific areas for increased focus. We also tapped Aventi to support extensive sales enablement and prep for a strategic launch of our BambooHR product line. The Aventi leader ran through several role playing sessions, delivered the live sales rep and sales management trainings, and built a sales playbook that was foundational going forward. We see our engagement with Aventi as one of the key contributing factors to our success thus far.


Jeff Adams Former Chief Revenue Officer, BambooHR

We tapped the Aventi Group because of their expertise in enterprise cybersecurity and the closely related fields of data protection and privacy. The Aventi senior product marketer worked collaboratively with us to deliver a messaging brief and topics for webinars that we are implementing now. I highly recommend Aventi for product marketing leaders who find themselves short on bandwidth, yet needing to produce quality results quickly.


Harley Adams Director Security Product Marketing, Micro Focus

Malwarebytes believes that when people and organizations are free from threats, they are free to thrive. As a leader in cyber-protection, Malwarebytes needed excellent talent for critical projects. Malwarebytes partnered with Aventi Group, a product marketing agency, on several fronts: international expansion, product packaging/pricing, segment analysis, competitive sales motions, and more. The Aventi product marketer proved to be an invaluable asset with her depth and breadth of experience. I highly recommend Aventi.


Jennifer Mullin Former VP Marketing, Malwarebytes

We engaged Aventi Group to conduct a rigorous assessment of the market potential for us to win in the facilities management software market. Aventi made a compelling case for a go-to-market investment and we launched mid 2021. Aventi helped build immediate momentum on a number of key execution fronts including delivering over 65 customer assets, delivering over 1,500 leads, building a great brand voice, and other sales enablement assets. If you're a software company in a high growth category, I highly recommend tapping Aventi for both strategic and tactical marketing.


Marie Espinoza President, 4insite

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