Dedicated to world-class GTM for high-tech clients

Product marketing expertise and resources — on demand

The Aventi Approach

Discover

We listen to your challenges and craft the best plan of attack.

Develop

We quickly engage our highly skilled team of experts to get the job done right.

Deliver

We deliver quality results with a collaborative approach.

On Demand Product Marketing

Aventi Group is the first product marketing agency solely dedicated to world class Go-to Market execution for high-tech clients.

As a product marketing agency, our charter is to provide both strategic thinking and tactical execution.

Services

Strategy

When your teams are heads-down executing current priorities, Aventi Group can help you take the next hill with solid strategic planning that will set you up for the next success.


“I was very pleased to work with the Aventi Group on our strategic planning process. The process was well-organized and thoughtful resulting in the delivery of a thorough plan. Sridhar was adept at coordinating a large team of people and culling the volumes of information down into manageable strategies.”

— Patricia Mooradian, President, The Henry Ford

• Go-to-market strategy
• Marketing plans
• Market assessments
• Messaging documents
• Positioning statements
• Pricing models
• Market research
• Competitive analysis

Launch

Are you in launch mode without enough or the right resources needed to get it all done? Our team of experts have successfully launched hundreds of products, services and corporate initiatives – and can do the same for you.

“Aventi Group came into HP Enterprise and helped us tremendously as acting Product Marketing Director/team for our security operations portfolio. They helped on everything from new messaging, sales enablement, product launches, and asset development. Our sales team commented on the significant improvement to our materials and we were setup well for our next major product launch. I would highly recommend this team, the quality of their deliverables and the collaborative style they adopt.”

Sue Barsamian,
Former Chief Sales Officer, SVP Marketing (HP Enterprise Security)

• New product launches
• Corporate initiative execution
• Marketing programs
• Digital marketing
• Events management
• Demand generation

Programs

The Aventi Team will create, manage and execute marketing programs and campaigns that deliver qualified leads, shorten sales cycles and deepen loyalty among customers, partner, and advocates.

“Aventi Group provided broad social media expertise as well as campaign design and execution skills to help us establish the Digital Enterprise Platform Group marketing as a social media leader both inside and outside of SAP.”
— Marie Melgaard, Sr. Director, Social Media and Digital Marketing, SAP Digital Enterprise Platform Group

• Advisory boards
• Customer reference initiatives
• Contests and awards
• Special interest groups
• Global campaigns
• Account-based marketing

Content

Whether you need brand new content or existing materials refreshed, our team of writers, editors and designers can quickly create compelling and effective content the delivers on your objectives.

“We engaged Aventi Group to lend additional fire power to our product marketing and campaign initiatives for both Unisys Security Solutions and the Digital Workplace Solutions. These are strategically important solutions that required very rigorous messaging work followed by the development of nearly two dozen customer assets to support the buyer’s journey. I’m very pleased with the Aventi marketing leaders and content writers who worked collaboratively with our teams. They demonstrated world-class product marketing expertise in addition to bringing domain knowledge in both cyber security and digital workplace. I highly recommend Aventi Group to any marketing executive looking to fuel their GTM initiatives.”

— Mark Alba, Vice President Product Marketing, Unisys

• eBooks
• Blog posts
• Thought leadership articles
• Infographics
• Editorial calendar
• Social media
• Landing pages
• Microsites
• Solution briefs
• Whitepapers
• Video scripts
• Testimonials

Sales Enablement

Aventi’s sales enablement offerings provide you the insight on technology, processes, and deliver content that empowers your sales teams to sell more efficiently and at a higher velocity.

“The Aventi team has been a critical partner in my team’s success in driving Symantec sales transformation that enabled us to realize significant gains in our sales team’s ability to execute. I highly recommend Aventi for any sales or marketing executive to drive sales enablement.”

— Matt Weaver, Former Sr. Director, Global Sales Enablement, Symantec

• Sales playbooks
• Live or on-demand training
• FAQs
• Competitive battle cards
• Cheat sheets
• Channel programs
• Partner collateral
• Partner recruitment and management

Schedule Your Discovery Call Today

We'll listen to your challenges and work with you to craft the best plan of attack.