Content Marketing

Content marketing is no longer just about peddling data sheets. Effective content marketing powers new approaches to truly engage and differentiate. By providing content your prospects, partners, and customers can’t get elsewhere your company is far more likely to get discovered by your target audience and earn their trust.

Our Services

Content Strategy

We develop a content roadmap that clearly describes your target buyer personas, the specific assets needed at each stage of your buyers journey, and how you will distribute content in your various communication channels. We devise an editorial calendar so that your staff can proactively plan the content rollout.

Content Marketing

We publish, promote, and distribute the content that’s been developed to support your customers’ buyers journey.

Content Development

We create a library of posts, content, and assets. Aventi writers, content development teams, and editors have extensive experience creating all types of quality content such as eBooks, blog posts, infographics, video scripts and more.

Business Impact

Working collaboratively with our clients, we meet or exceed content development and content marketing objectives. Our clients have seen:

200+

Marketing assets refreshed in 10 weeks

30

Customer collateral pieces produced in 8 weeks

20

Customer case studies in 8 weeks

200%

Increase in asset download

150%

Increase in social media metrics

Client Testimonials

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We needed people to help us define strategies and tactics – not just project manage delivery. Aventi scaled up fast to fill the resource gaps during our growth spurt. We got both rapid turnaround and top-quality execution. No tradeoffs required.


Holly Simmons ServiceNow

Trustwave, a leading cybersecurity and managed detection and response (MDR) provider needed support in creating compelling customer content and business value messaging for various global marketing initiatives. We engaged Aventi Group because of their clear track record in cybersecurity product marketing and their ability to snap in quickly and start contributing to our success. The Aventi leader, Ray McKenzie, delivered an “An Executive's Guide to Budgeting for Managed Detection and Response” and a “Managed Threat Detection and Response Cost Analysis Calculator” through a highly effective collaboration with our internal experts. We continue to tap Aventi for campaign execution and product marketing outputs.


Tom Powledge Chief Product Officer, Trustwave

Schedule Your Discovery Call Today

We’ll listen to your challenges and work with you to craft the best plan of attack.