Content Marketing

Content marketing is no longer just about peddling data sheets. Effective content marketing powers new approaches to truly engage and differentiate. By providing content your prospects, partners, and customers can’t get elsewhere, your company is far more likely to get discovered by your target audience and earn their trust.

Our Services

Content Strategy

We develop a content roadmap that clearly describes your target buyer personas, the specific assets needed at each stage of your buyers journey, and how you will distribute content in your various communication channels. We devise an editorial calendar so that your staff can proactively plan the content rollout.

Content Marketing

We publish, promote, and distribute the content that’s been developed to support your customers’ buyers journey.

Content Development

We create a library of posts, content, and assets. Aventi writers, content development teams, and editors have extensive experience creating all types of quality content such as eBooks, blog posts, infographics, video scripts and more.

Business Impact

Working collaboratively with our clients, we meet or exceed content development and content marketing objectives. Our clients have seen:


Marketing assets refreshed in 10 weeks


Customer collateral pieces produced in 8 weeks


Customer case studies in 8 weeks


Increase in asset download


Increase in social media metrics

Client Testimonials

As a product marketing leader, it's hard to do everything you need effectively without having the right resources. By engaging with Aventi, I was able to utilize them as an extension of my team to turn my content into an engaging and relevant interactive sales playbook for my sales team to leverage.

Joe Ariganello VP Product Marketing, Anomali

We needed people to help us define strategies and tactics – not just project manage delivery. Aventi scaled up fast to fill the resource gaps during our growth spurt. We got both rapid turnaround and top-quality execution. No tradeoffs required.

Holly Simmons Former Global Head of Product Marketing, ServiceNow

We tapped the Aventi Group because of their expertise in enterprise cybersecurity and the closely related fields of data protection and privacy. The Aventi senior product marketer worked collaboratively with us to deliver a messaging brief and topics for webinars that we are implementing now. I highly recommend Aventi for product marketing leaders who find themselves short on bandwidth, yet needing to produce quality results quickly.

Harley Adams Director Security Product Marketing, Micro Focus

Trustwave, a leading cybersecurity and managed detection and response (MDR) provider needed support in creating compelling customer content and business value messaging for various global marketing initiatives. We engaged Aventi Group because of their clear track record in cybersecurity product marketing and their ability to snap in quickly and start contributing to our success. The Aventi leader, Ray McKenzie, delivered an “An Executive's Guide to Budgeting for Managed Detection and Response” and a “Managed Threat Detection and Response Cost Analysis Calculator” through a highly effective collaboration with our internal experts. We continue to tap Aventi for campaign execution and product marketing outputs.

Tom Powledge Chief Product Officer, Trustwave

S2 Global is growing rapidly as the world's leading provider of turnkey, state-of-the-art screening solutions for inspection and security at international borders, ports, and other venues. As such, our sales and marketing team needed more and more content to support the buyer's journey. Aventi Group's senior consultant did an excellent job in gaining internal alignment on our messaging for the CertScan offering, and in creating a number of key assets we now use. This is no easy task as our solutions are very complex and our customers have many different buyer stakeholders. I highly recommend Aventi Group to any marketing executive needing rapid access to product marketing expertise that operates strategically yet produces a lot of quality output.

Melissa Odegaard Director of Marketing, S2 Global

[The Aventi Group] senior consultant, did a great job in creating assets that our partners and sales teams agreed were on the mark. He also provided valuable guidance on how best to energize and enable partners on our joint solutions and has helped Fortinet put their best foot forward in how we message without partners.

Pamela Seeds Senior Channel Marketing, Fortinet

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We’ll listen to your challenges and work with you to craft the best plan of attack.