We develop a content roadmap that clearly describes your target buyer personas, the specific assets needed at each stage of your buyers journey, and how you will distribute content in your various communication channels. We devise an editorial calendar so that your staff can proactively plan the content rollout.
We publish, promote, and distribute the content that’s been developed to support your customers’ buyers journey.
We create a library of posts, content, and assets. Aventi writers, content development teams, and editors have extensive experience creating all types of quality content such as eBooks, blog posts, infographics, video scripts and more.
As a product marketing leader, it's hard to do everything you need effectively without having the right resources. By engaging with Aventi, I was able to utilize them as an extension of my team to turn my content into an engaging and relevant interactive sales playbook for my sales team to leverage.
We needed people to help us define strategies and tactics – not just project manage delivery. Aventi scaled up fast to fill the resource gaps during our growth spurt. We got both rapid turnaround and top-quality execution. No tradeoffs required.
We tapped the Aventi Group because of their expertise in enterprise cybersecurity and the closely related fields of data protection and privacy. The Aventi senior product marketer worked collaboratively with us to deliver a messaging brief and topics for webinars that we are implementing now. I highly recommend Aventi for product marketing leaders who find themselves short on bandwidth, yet needing to produce quality results quickly.
Trustwave, a leading cybersecurity and managed detection and response (MDR) provider needed support in creating compelling customer content and business value messaging for various global marketing initiatives. We engaged Aventi Group because of their clear track record in cybersecurity product marketing and their ability to snap in quickly and start contributing to our success. The Aventi leader, Ray McKenzie, delivered an “An Executive's Guide to Budgeting for Managed Detection and Response” and a “Managed Threat Detection and Response Cost Analysis Calculator” through a highly effective collaboration with our internal experts. We continue to tap Aventi for campaign execution and product marketing outputs.
S2 Global is growing rapidly as the world's leading provider of turnkey, state-of-the-art screening solutions for inspection and security at international borders, ports, and other venues. As such, our sales and marketing team needed more and more content to support the buyer's journey. Aventi Group's senior consultant did an excellent job in gaining internal alignment on our messaging for the CertScan offering, and in creating a number of key assets we now use. This is no easy task as our solutions are very complex and our customers have many different buyer stakeholders. I highly recommend Aventi Group to any marketing executive needing rapid access to product marketing expertise that operates strategically yet produces a lot of quality output.
[The Aventi Group] senior consultant, did a great job in creating assets that our partners and sales teams agreed were on the mark. He also provided valuable guidance on how best to energize and enable partners on our joint solutions and has helped Fortinet put their best foot forward in how we message without partners.
