Product Launch Best Practices for Go-to-Market Success

Product launches can be unpredictable, tricky, and time-consuming to plan. But a successful product launch can also be the key to putting your new or updated product on the map.

Minimize uncertainty and make your next product launch a success with these tips from Helen Dwight, ​​Global VP and Head of Marketing Intelligent Enterprise and Industries at SAP and Aventi Group President and Co-Founder Jeff Thompson.