Fractional & Interim CMO Services

A Fractional CMO provides part-time leadership—typically one to three days a week—delivering strategic guidance while your existing team executes its core responsibilities. An Interim CMO steps in full-time to cover a leadership gap until you hire a permanent CMO, ensuring continuity, momentum, and measurable progress.

With Aventi, you’re never relying on just one person’s bandwidth. Unlike freelancers who are limited to their personal expertise and network, your Aventi Fractional CMO can tap into hundreds of proven marketing experts and specialists. Every engagement has direct oversight from a senior Aventi Partner, so strategy stays sharp, quality never drifts, and KPIs remain front and center. The principal acts as your executive sponsor, keeping initiatives aligned with board-level goals and stepping in whenever priorities shift, ensuring seamless continuity and accountability from day one.

Most engagements kick off within two weeks. Because our CMOs arrive with proven playbooks and a ready support crew, key initiatives—such as messaging refreshes, priority campaigns, and sales enablement programs—usually launch in the first 30–45 days.

We set pipeline, revenue, and efficiency KPIs at kickoff and track them on live dashboards. Weekly checkpoints keep goals visible, enable quick pivots, and make ROI easy to prove.

B2B companies of every size, from Series B scale-ups to global enterprises, can get value from an interim or fractional CMO service. Aventi Group has partnered with leaders such as Adobe, Okta, Palo Alto Networks, Qlik, SAP, and Wiz. Companies turn to us when they need senior marketing leadership without the hiring delays or when they want to accelerate growth with specialized go-to-market expertise.

Aventi CMOs join your team with minimal disruption. They review the current structure, evaluate skill sets, and identify areas where strategy or execution needs more focus. From there, they set priorities, assign responsibilities, and establish measurable goals. 

Yes. Many companies bring in an Interim CMO during a period of change. In these cases, the CMO evaluates how the department operates, identifies gaps, and designs a structure that fits long-term goals. They can reset processes, clarify roles, and establish frameworks so that the next permanent leader inherits a marketing function that is organized and performing.

Our CMOs focus on building the roadmap and setting priorities. Execution is supported by our extended team of specialists in demand generation, product marketing, content, and operations. This way, your CMO remains focused on leadership and accountability while projects are carried out by people with the right expertise.

A permanent CMO requires a salary, benefits, and often equity, in addition to a lengthy recruitment process. A fractional CMO gives you senior leadership for a set number of days per week, with no hidden costs.

Yes. Your CMO has access to Aventi’s team of specialists who can step in as needed. This avoids the need to hire or manage multiple outside vendors. You can add resources in a specific area while still keeping the CMO as the central point of accountability.