Business Applications Marketing for B2B Software

Business applications

We help you capture Line of Business (LoB) executive and mid-level manager mindshare.

We engaged Aventi Group to conduct a rigorous assessment of the market potential for us to win in the facilities management software market. Aventi Group made a compelling case for a go-to-market investment, and we launched in mid-2021. Aventi Group helped build immediate momentum on a number of key execution fronts, including delivering over 65 customer assets, generating over 1,500 leads, building a strong brand voice, and creating additional sales enablement assets. If you’re a software company in a high-growth category, I highly recommend tapping Aventi Group for both strategic and tactical marketing.
Marie Espinoza
President, 4insite

Our Expertise

We have expertise in a broad range of business applications including:

Collaboration Tools

Customer Service

Facility Management

Legal Software

Contact Center Solutions

Digital Workflows

Fintech

Supply Chain Management

Case Studies

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What We Do

Domain expertise across a wide range of business applications helps us deliver GTM plans, messaging, content, sales enablement, and campaign plans that all hit the mark. We have highly experienced writers, product marketers, campaign leaders, and social media specialists.

Client testimonials

The social media program that Aventi Group developed and executed on behalf of the SAP Industries Marketing team gave us the opportunity to incorporate stop-motion videos, unique banner ads, blogs, and podcasts in our industry and line-of-business campaigns across multiple channels. When I look at the work they did to put together such a comprehensive social plan, I am so proud of how the project came to life. Their project management skills, flexibility, expertise, and creativity were critical to helping us get to market on time. Moreover, the social kits, templates, and reporting dashboards they created will allow us to continue this success on our own going forward.

Michelle L. Schooff

Vice President, Industry Marketing Strategy, SAP

If you’re looking for go-to-market support with short ramp-up time and quick value delivery, Aventi Group is where you should go.

Holly Simmons

Former Global Head of Product Marketing, ServiceNow

Aventi Group is a trusted partner in my moonshot programs. If I’m the CEO of my initiative, then the Aventi Group lead is the COO delivering on KPIs.

Tina Tang

Former Senior Director Product Marketing, SAP HANA

We engaged Aventi Group to conduct a rigorous assessment of the market potential for us to win in the legal compliance software space, specifically online seller policy management. Aventi Group made a compelling case for a go-to-market investment based on customer research interviews, competitive analyses, and market quantification. They brought valuable expertise, worked collaboratively throughout the process, and prepared a realistic plan to drive revenue growth and market leadership. If you’re a software company in a high-growth category, I highly recommend tapping Aventi Group for both strategic and tactical marketing.

Denise Zmuda

Former Head of Channel Management Products and Services, Vorys