Social Media Marketing

Social media has forever changed how companies and other organizations communicate with customers and other audiences. Not just a one-way broadcast medium, social media presents an amazing opportunity to gain incredible customer insight and have a genuine, ongoing conversation with them—if done right.

Our Services

Strategic Guidance

We conduct an audit, examining your current activity, and then we look at your competitors’ activity. From there, we create a game plan that’s both based on best practices and what we learned during our analysis.

Day-to-Day Execution

We can step in and manage all aspects of your day-to-day activities, just like a member of your team, from channel management to campaign development, event coverage, and blogging.

Content Development

When your team needs a little extra support, we can write posts for Twitter, LinkedIn, Facebook, Instagram, and other channels; develop custom graphics and animated GIFs; and create videos from initial shoot to final rendering.

Reporting & Analytics

Our experience with leading reporting and analytics tools allows us to accurately measure your impact and help you constantly improve your day-to-day and campaign activities.

Business Impact

Working with our clients, we help them grow and nurture a community that fosters effective, highly engaged two-way communication.


Conversion rate on demand gen-related activities

21% YoY

Engagement growth

4.9% YoY

Increase in clicks

44.7% YoY

Rise in engagements per post

18.9% YoY

Follower growth

4.8% YoY

Increase in blog views

27.8% YoY

Growth in blog engagements

Client Testimonials

We engaged Aventi Group to bring additional rigor and insight into our hypergrowth plans at 15Five which involves expanding from our leadership position in the continuous performance management (CPM) software category. The market requirements document (MRD) Aventi’s team delivered included primary customer research with a sample of buyers of CPM solutions, and competitive insight work profiling over a dozen players. We were very pleased with the Aventi team’s strategic thinking, evidenced based conclusions, highly collaborative approach, and completing the project right on schedule. I would recommend Aventi to any marketing B2B tech executive looking to engage strategic planning expertise.

Keshila Shannon Former Senior VP Marketing, 15Five

I brought Avery Horzewski on to help manage UJET’s social media activities where her support was invaluable. She’s equally adept at big-picture thinking and working in the trenches, and her execution is impeccable. Thanks to Avery’s efforts, we captured the attention of key influencers in our industry and developed a very effective process model for ongoing growth and engagement with our brand. I highly recommend Avery and her team, and I hope to work with them again soon.

Melody Appleton Former Director of Product Marketing, UJET

The social media program that Aventi Group developed and executed on behalf of the SAP Industries Marketing team gave us the opportunity to incorporate stop-motion videos, unique banner ads, blogs and podcasts in our industry and line of business campaigns across multiple channels. When I look at the work they did to put together such a comprehensive social plan, I am so proud of how the project came to life. Their project management skills, flexibility, expertise, and creativity were critical to helping us get to market on time. Moreover, the social kits, templates, and reporting dashboards they created will allow us to continue this success on our own going forward.

Michelle L. Schooff Vice President, Industry Marketing Strategy, SAP

Schedule Your Discovery Call Today

We’ll listen to your challenges and work with you to craft the best plan of attack.