Have you fallen into the “content trap” as a B2B marketer? You’re constantly creating new content to fuel your campaigns, to keep things fresh and interesting for your audiences.
That kind of content might help generate awareness amongst buyers, but it fails at generating something much more important: Credibility.
In this on-demand webinar, Product Marketing experts Andrew Lochart and Sridhar Ramanathan discuss the importance of utilizing Analyst Relations and influencers in today’s Product Marketing landscape.
Watch and learn what actions you can take today that will improve your skills at analyst relations and make your product more successful.