A Partnership is Born – A Survey Report about Product Marketing’s Rapid Shift to External Expertise

Aventi Group recently invited a few dozen B2B marketing executives to share their views on the priorities, challenges, and trends shaping product marketing today. The results reveal the top priorities and most pressing challenges facing product marketing initiatives within global B2B technology enterprises. 

This report takes a humorous yet insightful look at the priorities, challenges, and best practices for effective GTM strategies that can “ease tensions around the water cooler” between Sales and Marketing. 

Key insights:

• 61% of marketing leaders identified sales enablement as their biggest challenge
• 46% say that hiring product marketing talent can take four to six months or more 
• Nearly 90% will use external expertise to execute their product marketing initiatives