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eBook: Playbooks That Really Work — for Both Sellers & Buyers

Tips for developing a key sales enablement tool that truly delivers.

Sales enablement applies rigorous methods and metrics aimed at improving the competency of sales professionals so they can deliver great results. An effective program typically includes sales coursework, playbooks, training modules, call scripts, competitive battlecards, cheat sheets, and more. One of the key drivers — indeed, the cornerstone — of any effective sales enablement program is the playbook.

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