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Template: Creative Brief

Use this template to create a solid creative brief that averts surprises, rework, and frustration.

A creative brief is a planning document that your marketing communications team, creative agency, or other marketing professional will use to ensure they are clear on the purpose, use, distribution, and end-customer experience of the asset you intend for them to create.

This Aventi template is a tool you can fill out and hand to your creative team to kickstart their content development work.

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