4 Practical ABM Tips For a Virtual World

According to ITSMA’s recent ABM Benchmark report, companies investing in account-based marketing (ABM) have seen substantial results, with 71% reporting greater ROI than any other marketing initiative.

As businesses turn to virtual marketing strategies, ABM must also become more digital to help connect with audiences, increase account engagement, and contribute to sales opportunities.

In this eBook, we share a blended ABM approach, targeting multiple digital channels, to reach your audience and increase pipeline.