Aventi Group recently invited a few dozen B2B marketing executives to share their views on the priorities, challenges, and trends shaping product marketing today. The results reveal the top priorities and most pressing challenges facing product marketing initiatives within global B2B technology enterprises.
This report takes a humorous yet insightful look at the priorities, challenges, and best practices for effective GTM strategies that can “ease tensions around the water cooler” between Sales and Marketing.
Key insights: