When you’re allocating budget, how much should you dedicate to product marketing (PMM)?
We often get this question from CMOs, VPs of Marketing, and heads of Product Marketing. Why? Because budget allocation for product marketing management (PMM) can be tricky. The PMM team’s workload fluctuates year-round, and it requires periodic sprints associated with product launches, campaigns, and sales kickoffs.
Download our practical budgetary guide to help you answer this crucial question.