Marketing to end customers through the channel is one of the biggest challenges for any B2B marketing organization. Everything gets (at least) twice as hard.
Combined sales motions, unified value propositions and messaging, joint marketing programs, and channel training and enablement are just some of the line items we have to tackle. And, if that wasn’t enough, not all channel partners are created equal – and we have to deal with that as well.
In this webinar, Aventi Group partner Will Scott shares 5 specific ways in which you can break down the Channel Marketing challenge, including:
Learn from client examples and get practical tools you can use in your channel marketing program.