Download this free Competitive Battlecard Benchmark tool to see how your organization’s competitive battlecards stack up against industry best practices.
A competitive battlecard is a one or two-page reference document that sales reps will turn to when dealing with a specific competitor. It is NOT meant to be a substitute for sales training sessions, webinars, or sales kickoff meetings. It’s also not a sales script on how to lead the conversation with the customer. The best competitive battlecards are a pithy reference card rather than a lengthy sales playbook, sales guide, or call script for sales reps.