Competitive Battlecard Template

Analyze the competitive landscape and gain valuable insight that enables you to compete more effectively with other players in your market segment.

Complete this template and use the information to arm your sales team to overcome objections. Instead of getting trapped in one-to-one feature comparisons, give your team ammo to demonstrate how your solution/product performs better than the competition in use cases that are relevant to prospective customers.

Use this template to identify:

• Something that your company is doing differently, more effectively than your competitor
• Something that your competitors aren’t doing

Then, highlight that point of differentiation in every sales pitch you make.