Customer Case Study Questions

Use the Customer Case Study Tool to help your storyteller take your case studies to a new level of effectiveness.

Instead of two-dimensional, flat case study, give your prospective customers a three-dimensional experience where they can relate on a deeper level to the obstacles facing people just like them and understand the satisfaction that can be found in obtaining a solution from you.

This tool is a rigorous and probing set of questions that case writers can use in customer interviews to extract the critical information necessary for a detailed case study.