Product Marketing Messaging Framework

Creating a concise, effective message is one of the biggest challenges organizations face. Download this template to start creating consistent messaging for your products and solutions.

This product marketing framework includes key sections that can guide you in creating effective messaging:

  • Your target audience – buyers & influencers
  • Problem statement
  • The solution
  • Messaging pillars & support statements
  • Positioning components
  • 25/50/100 word descriptions
  • Keywords for SEO and demand generation