4STORY Messaging Guide Framework

Most product marketers create go-to-market plans that outline the serviceable available market (SAM), target segments (geo, size, vertical markets, etc.) and personas (CEO, VP, decision-makers, etc.). However, this is only scratching the surface. You need to go a step further and make customers the heroes of their own story by truly understanding their nature as people and as decision makers.

Improve your messaging, sales enablement, and content using the comprehensive and ready-to-use 4STORY messaging guide framework template. Find out how and download a free template.