Value Proposition Template

This value proposition template will help you put together some of your thoughts and ideas around what you offer, why your customer needs it, and why they need it now.

Value propositions are business critical. They ensure everyone in your company is on the same page–and they make sure your marketing dollars are going to the right place. When your value proposition is not well defined, your execution can become flawed, and you wind up spending money on efforts that are not making an impact on your bottom line.