Webinar: How Cybersecurity Marketers Can Position for Future Threats

How Cybersecurity Marketers Can Position for Future Threats

Cyber threats are changing fast. From deepfakes and synthetic identities to insider threats and geopolitical cyber operations, today’s landscape is anything but static. Yet buyers aren’t swayed by fear anymore—they’re looking for clarity, relevance, and outcomes.

In this 40-minute LinkedIn Live replay, cybersecurity futurist Heather Vescent and Aventi Group Co-founder Sridhar Ramanathan reveal how to sharpen your messaging and resonate with CISOs by focusing on what actually matters. You’ll learn how to move beyond reactive fear-based tactics and position your product as a strategic, outcome-driven solution.

Key Takeaways:

• How to anticipate emerging threats without sounding alarmist

• Heather Vescent’s positioning formula that ties product features to real-world outcomes

• What CISOs really want in today’s saturated security market

• Messaging strategies that highlight resilience and readiness over hype

• Ways to frame your solution as enabling defenders and outpacing attackers

Don’t let your message get lost in the noise. Learn how to reframe the conversation around outcomes—not anxiety—and make your cybersecurity product stand out.

Watch the replay now and get ahead of the next wave of cyber threats.