Webinar: Why Compliance is Critical for Security Product Marketing in 2024

Why Compliance is Critical for Security Product Marketing in 2024

In 2024, security professionals must navigate new regulations like PCI DSS 4.0 and NIST CSF 2.0, with over 80% needing new security products and nearly 75% of MSPs struggling to meet compliance requirements. Compliance failures can lead to breaches, fines, and lawsuits.

Join Aventi Group COO and Co-founder Sridhar Ramanathan and Bill Reed, Compliance and Cybersecurity Product Marketing expert, for a fireside chat webinar on how compliance can drive demand for cybersecurity solutions. Learn to turn compliance mandates into competitive advantages, accurately map solutions to requirements, and use storytelling to enhance value propositions.

Key Takeaways:

  • Urgent compliance mandates for 2024
  • Demand creation through new frameworks like NIST
  • Targeting vertical markets for specific mandates
  • Mapping solutions to compliance requirements
  • Using compliance as a competitive edge
  • Enhancing value propositions with storytelling
  • Effective messaging frameworks for compliance marketing
  • Best sales enablement tools for compliance-related selling

Ensure your product marketing team is prepared for the challenges of 2024. Don’t miss this opportunity to learn from industry experts and transform compliance requirements into a strategic advantage. Watch the replay now!