Resources
Your toolkit for best-in-class material covering product marketing in B2B tech.
eBooks
AI for Product Marketing Insights: A CMO’s Guide to Driving Precision and Performance
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5 Mistakes to Avoid When Choosing Social Media for Your Business
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A Partnership is Born – Survey Report
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Tips on How Marketing Can Help Create a Sense of Urgency in Sales – eBook
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Product Launch Best Practices for Go-to-Market Success – eBook
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Playbooks That Really Work for Both Sellers & Buyers – eBook
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5 Cool Things Marketers Are Doing – eBook
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4 Practical ABM Tips For a Virtual World – eBook
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Tools/Templates
Tool
Product Launch Checklist
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Tool
Budgetary Guide for Product Marketing Executives
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Tool
Competitive Battlecard Benchmark Tool
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Template
Social Media Competitive Analysis Template
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Template
Product Marketing Messaging Framework Template
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Template
4 Steps for Developing Great Messaging Template
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Practice Briefs
Practice Brief
Aventi Group Overview
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Practice Brief
Competitive Battlecard Accelerator Practice Brief
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Practice Brief
Social Media Marketing Practice Brief
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Practice Brief
Trial Optimization Practice Brief
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Practice Brief
Events Marketing Practice Brief
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Practice Brief
Strategy Practice Brief
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Practice Brief
Content Marketing Practice Brief
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Practice Brief
Sales Enablement Practice Brief
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Practice Brief
Product Launch Practice Brief
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Webinars
How Cybersecurity Marketers Can Position for Future Threats – Webinar
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Why Compliance is Critical for Security Product Marketing in 2024 – Webinar
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The Channel Marketing Challenge: 5 Things to Know – Webinar
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5 GTM Slip-ups to Avoid – Webinar
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7 Steps for Writing a Killer Creative Brief – Webinar
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Rethink Innovation – Webinar
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How to Write a Killer Value Proposition – Webinar
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The 7 Ups of Building Credibility Through Analyst Relations – Webinar
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Driving Google Traffic – Webinar
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Digital Competitive Intelligence – Webinar
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#AventiLive
#AventiLive Chat: Launch Best Practices for Go-to-Market Success
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#AventiLive Chat: The Untapped Power of Buyer Personas Done Right
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#AventiLive Chat: Sales Playbooks That Sellers Actually Love
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#AventiLive Chat: What Really Works to Drive Successful Partnerships
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#AventiLive Chat: The What, Why, and How of Effective Social Media Campaigns
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#AventiLive Chat: Increasing Urgency with Prospects & Customers
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#AventiLive: Seven Practices for Planning During Uncertain Times
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#AventiLive: ABM Tips for Engaging Customers in a Virtual World
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#AventiLive: 5 Cool Things Marketers Are Doing
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#AventiLive: Making the Move to Virtual Events
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