Aventi Group | Product Marketing Built for IBM Innovation

Human Resources

We help you reach your target audience of Chief People Officer, CHRO, VP/Director HR, and Chief Learning Officer.

We tapped Aventi Group to further sharpen our messaging and positioning, as well as refine our pricing model, which are key to our growth plans. Aventi Group developed and delivered a fresh, compelling story for MentorCloud based on a set of “voice of the customer” research interviews. Our founder, Dr. Ravi Gundlapalli, and I thoroughly enjoyed the intense and tight collaboration with the Aventi Group team. I highly recommend Aventi Group to any tech executive poised for explosive growth and wanting to ensure the right foundation is in place.
Pankaj Srivastava
CEO, MentorCloud

Our Expertise

We have expertise in a broad range of security technologies including:

Continuous Performance
Management

Employee Engagement
& Retention

HRIS Platform

Recruiting

DEI (diversity, equity,
and inclusion)

HR Compliance

Incident Reporting

Rewards and Recognition

Case Studies

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What We Do

Domain expertise with HRIS and HR software solutions helps us deliver GTM plans, messaging, content, sales enablement, and campaign plans that all hit the mark. We have HR-savvy writers, product marketers, campaign leaders, and social media specialists.

Client testimonials

As we grow rapidly, we saw the need for greater rigor in scaling our selling process, systems, seller competencies, approach and more. Aventi Group’s executive came in with a methodology to benchmark our selling model, and recommended specific areas for increased focus. We also tapped Aventi Group to support extensive sales enablement and prep for a strategic launch of our BambooHR product line. The Aventi Group leader ran through several role playing sessions, delivered the live sales rep and sales management trainings, and built a sales playbook that was foundational going forward. We see our engagement with Aventi Group as one of the key contributing factors to our success thus far.

Jeff Adams

Former Chief Revenue Officer, BambooHR

We engaged Aventi Group to bring additional rigor and insight into our hypergrowth plans at 15Five which involves expanding from our leadership position in the continuous performance management (CPM) software category. The market requirements document (MRD) Aventi Group’s team delivered included primary customer research with a sample of buyers of CPM solutions, and competitive insight work profiling over a dozen players. We were very pleased with the Aventi Group team’s strategic thinking, evidenced based conclusions, highly collaborative approach, and completing the project right on schedule. I would recommend Aventi Group to any marketing B2B tech executive looking to engage strategic planning expertise.

Keshila Shannon

Former Senior VP Marketing, 15Five

Aventi Group is a trusted partner in my moonshot programs. If I’m the CEO of my initiative, then the Aventi Group lead is the COO delivering on KPIs.

Tina Tang

Former Senior Director Product Marketing, SAP HANA

Human Resources

Our Expertise

Case Studies

What We Do

Client testimonials

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