Program and Campaign Management Services

Our campaign plans are meticulously crafted to serve as comprehensive blueprints for execution. Every plan outlines clear goals and metrics, budget considerations, a detailed calendar, and a cohesive campaign theme. We dive deep into understanding the target segment and Ideal Customer Profile (ICP), crafting a compelling value proposition and core message that resonates. Our recommended tactics are tailored to each campaign, potentially including SEM, social media, events, email marketing, content marketing, analyst relations (AR), public relations (PR), and media/advertising strategies.

Combining creative storytelling with data-driven insights, Aventi designs campaigns that capture attention and differentiate your product or solution. We help your organization increase its brand awareness to drive real results.

Aventi has expertise across B2B sectors, including cybersecurity, collaboration, HR tech, healthcare tech, fintech, and ERP/supply chain. We have a focus on high-growth and enterprise-level organizations.

Success is measured using key performance indicators (KPIs) distinct to each campaign. We track lead generation, customer engagement rates, pipeline contribution, and return on investment (ROI).

Yes, we utilize real-time analytics and tools to make swift adjustments to campaigns. This helps optimize performance and increase ROI. We can audit, refine, and improve your current campaign plan to align with best practices and industry benchmarks.

Aventi guarantees brand and message consistency across channels by developing integrated campaign strategies that align with your digital marketing objectives.

Yes. For our campaign management services, we tailor every plan to your unique market, buyers, and goals. Whether you’re in cybersecurity, SaaS, fintech, or another B2B sector, we’ll tailor our approach to your business objectives.

Our team consists of senior-level B2B marketers with deep domain expertise who quickly ramp up and operate as an extension of your internal team.

Yes. We develop campaign-ready content such as white papers, eBooks, infographics, landing pages, emails, and social media copy.

We analyze your audience, goals, and product maturity to select the most effective mix of channels. This can include paid search, content syndication, and LinkedIn ads to amplify your campaign’s impact.

Yes. We frequently support global marketing teams and localize campaigns to specific regions, languages, and buyer personas.

Yes. Our campaign management services are designed to orchestrate omnichannel campaigns for consistent messaging, optimal sequencing, and clear attribution across all touchpoints.

We use platforms like LinkedIn and X (formerly Twitter) to engage B2B audiences through sponsored content, thought leadership, and retargeting strategies tailored to your campaign goals and target audience.

Yes. LinkedIn’s precise B2B targeting actually makes it ideal for product launch campaigns. For this platform, we can build tailored ad strategies, A/B test creatives, and optimize performance throughout the campaign lifecycle.

It depends on the scope of the project and your organization’s goals. On average, a full product launch can take several months to a year. Startups and web-based products usually plan four to five months ahead. For existing products, the advertising campaign may take less time.