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Aventi Group Insights

Your source for product marketing trends in B2B tech.

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Product Marketing
Illustration of connected laptops forming a network, representing product marketing consulting and alignment across go-to-market teams.
Product Marketing
[5 minute read]

Three Consulting Advantages That Improve Product Marketing
Paul Selby
magnifying glass over a question mark for Aventi Group Product Marketing
Product Marketing
[6 minute read]

What is Product Marketing—and Why Does it Matter?
Zoe Quinton
Light bulb on a ladder against a yellow background, symbolizing innovation and ideas in B2B product marketing strategy and B2B value proposition.
Product Marketing
[4 minute read]

What Makes a Great Value Prop–and Why Your Company Needs One
Sridhar Ramanathan
Hand holding chalk drawing a bright yellow light bulb among white light bulbs on a teal background, symbolizing innovative ideas in customer success.
Product Marketing
[5 minute read]

Innovations In Customer Success
Jeff Thompson
Man in yellow jacket expressing frustration, with marketing icons in the background, illustrating the risks in making assumptions in marketing and instead using evidence based marketing.
Product Marketing
[5 minute read]

Making Assumptions in Marketing: Just Don’t Do It  
Michaela Gubbels Botha
a retro telephone with icons for ideas, execution, and revenue, symbolizing the need for messaging framework.
Product Marketing
[5 minute read]

Crafting Powerful Messages: Your Ultimate Messaging Framework Template
Jennifer Kling
Round wooden table surrounded by beige chairs, with colorful speech bubbles in yellow and orange, symbolizing discussions and collaboration in AI marketing best practices.
Product Marketing
[4 minute read]

Making AI Matter: Best Practices from the CMO Roundtable
Dave Panek
Rocket launching from crumpled paper, symbolizing product launch planning challenges and innovation in ethical AI marketing strategies.
Product Marketing
[6 minute read]

Why Your Product Launch Plan Is Stuck—and How to Unstick It
Jennifer Kling
Hands holding puzzle pieces illustrating how product marketers bridge gaps between product, sales, and marketing.
Product Marketing
[11 minute read]

What Product Marketers Wish CMOs Understood
Jennifer Kling
Hands holding speech bubble icons with marketing symbols, set against a coral background and a pattern of speech bubbles, representing what CMOs wish product marketers understood.
Product Marketing
[6 minute read]

What CMOs Wish Product Marketers Understood
Jennifer Kling

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