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Aventi Group Insights

Your source for product marketing trends in B2B tech.

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Product Marketing
Person typing on laptop, representing product messaging strategy development and execution across digital marketing channels.
Product Marketing
[3 minute read]

Product Messaging Strategy, HiPPOs, and the Reality of Execution
Photo of Bill Roth
Bill Roth
Product marketing team organizing ideas on sticky notes, representing product positioning strategy for high-growth B2B and evolving product messaging.
Product Marketing
[5 minute read]

Keeping Positioning Relevant with Rapid Product Expansion
Photo of Dave Panek
Dave Panek
Digital dashboard with rising performance charts on a tablet, representing the impact of keeping product marketing assets updated to drive sales and revenue.
Product Marketing
[4 minute read]

Your 2022 Data Sheet Called. It Wants to Know Why It’s Still in the Sales Kit.
Photo of Paul Selby
Paul Selby
Abstract illustration of a crowd symbolizing crowded B2B markets and the need for clear positioning and messaging.
Product Marketing
[6 minute read]

Positioning and Messaging in Crowded B2B Markets
Photo of Aaron Zitzer
Aaron Zitzer
Illustration of connected laptops forming a network, representing product marketing consulting and alignment across go-to-market teams.
Product Marketing
[5 minute read]

Three Consulting Advantages That Improve Product Marketing
Photo of Paul Selby
Paul Selby
magnifying glass over a question mark for Aventi Group Product Marketing
Product Marketing
[6 minute read]

What is Product Marketing—and Why Does it Matter?
Photo of Zoe Quinton
Zoe Quinton
Light bulb on a ladder against a yellow background, symbolizing innovation and ideas in B2B product marketing strategy and B2B value proposition.
Product Marketing
[5 minute read]

What Makes a Great Value Prop–and Why Your Company Needs One
Photo of Sridhar Ramanathan
Sridhar Ramanathan
Hand holding chalk drawing a bright yellow light bulb among white light bulbs on a teal background, symbolizing innovative ideas in customer success.
Product Marketing
[5 minute read]

Innovations In Customer Success
Photo of Jeff Thompson
Jeff Thompson
Man in yellow jacket expressing frustration, with marketing icons in the background, illustrating the risks in making assumptions in marketing and instead using evidence based marketing.
Product Marketing
[5 minute read]

Making Assumptions in Marketing: Just Don’t Do It  
Photo of Michaela Gubbels Botha
Michaela Gubbels Botha
a retro telephone with icons for ideas, execution, and revenue, symbolizing the need for messaging framework.
Product Marketing
[5 minute read]

Crafting Powerful Messages: Your Ultimate Messaging Framework Template
Photo of Jennifer Kling
Jennifer Kling

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