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Aventi Group Insights

Your source for product marketing trends in B2B tech.

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Product Marketing
Designer reviewing color palettes and visual elements on a screen, highlighting the importance of design in the AI era for brand differentiation and clarity.
Product Marketing
[2 minute read]

Why Good Design Matters More Than Ever in the AI Era
Photo of Kate Loomis
Kate Loomis
Team collaborating to fit puzzle pieces together, symbolizing the alignment challenges that cause many channel partner programs to stall.
Product Marketing
[4 minute read]

Why Most Channel Partner Programs Stall 
Photo of Jeff Thompson
Jeff Thompson
Professional woman in a thoughtful pose against a green background, representing the complexity and often misunderstood role of product marketing.
Product Marketing
[5 minute read]

Why “Product Marketing” Is the Most Misunderstood Function in Marketing
Photo of Nima Chadha
Nima Chadha
Person typing on laptop, representing product messaging strategy development and execution across digital marketing channels.
Product Marketing
[3 minute read]

Product Messaging Strategy, HiPPOs, and the Reality of Execution
Photo of Bill Roth
Bill Roth
Product marketing team organizing ideas on sticky notes, representing product positioning strategy for high-growth B2B and evolving product messaging.
Product Marketing
[5 minute read]

Keeping Positioning Relevant with Rapid Product Expansion
Photo of Dave Panek
Dave Panek
Digital dashboard with rising performance charts on a tablet, representing the impact of keeping product marketing assets updated to drive sales and revenue.
Product Marketing
[4 minute read]

Your 2022 Data Sheet Called. It Wants to Know Why It’s Still in the Sales Kit.
Photo of Paul Selby
Paul Selby
Abstract illustration of a crowd symbolizing crowded B2B markets and the need for clear positioning and messaging.
Product Marketing
[6 minute read]

Positioning and Messaging in Crowded B2B Markets
Photo of Aaron Zitzer
Aaron Zitzer
Illustration of connected laptops forming a network, representing product marketing consulting and alignment across go-to-market teams.
Product Marketing
[5 minute read]

Three Consulting Advantages That Improve Product Marketing
Photo of Paul Selby
Paul Selby
magnifying glass over a question mark for Aventi Group Product Marketing
Product Marketing
[6 minute read]

What is Product Marketing—and Why Does it Matter?
Photo of Zoe Quinton
Zoe Quinton
Light bulb on a ladder against a yellow background, symbolizing innovation and ideas in B2B product marketing strategy and B2B value proposition.
Product Marketing
[5 minute read]

What Makes a Great Value Prop–and Why Your Company Needs One
Photo of Sridhar Ramanathan
Sridhar Ramanathan

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