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Aventi Group Insights

Your source for product marketing trends in B2B tech.

All Categories AI for Product Marketers Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks
Social Media
a person typing on a laptop in a creative, collage-style design, symbolizing social media fomo.
Social Media
[4 minute read]

Social Media FOMO: Do You Really Need a Channel for That?

Photo of Jennifer Kling
Jennifer Kling
Waiter holding a serving tray with social media icons in background, representing social media content strategy and audience engagement.
Social Media
[5 minute read]

Don’t 86 Your Audience: What a Night in the Restaurant Industry Can Teach Us About Social Media Marketing

Photo of Laura Dixon
Laura Dixon
Film reels, camera lenses, and a clapperboard on a blue background, representing Demand generation video on LinkedIn
Social Media
[5 minute read]

Understanding the Power of Demand Generation Video on LinkedIn

Photo of Kate Loomis
Kate Loomis
Smartphone with heart reaction icons floating above the screen, representing engagement analysis and the importance of conducting a social media audit for B2B companies
Social Media
[3 minute read]

Why Every B2B Company Needs a Social Media Audit

Photo of Marie Melgaard
Marie Melgaard
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Social Media
[4 minute read]

The Crucial Role of SEO Management in Today’s Digital Landscape

Photo of Marie Melgaard
Marie Melgaard
clown kid on blue background with a megaphone for humor in social media marketing
Social Media
[5 minute read]

Humor in Social Media Marketing: How to Find the Funny (and Where to Draw the Line)

Photo of Laura Dixon
Laura Dixon
Woman holding a picture frame against a teal background, symbolizing choosing the right social media platforms for brand positioning and visibility.
Social Media Trends, Tips & Tricks
[2 minute read]

How to Maximize Your Social Media Impact by Choosing the Right Social Media Platforms 

Photo of Marie Melgaard
Marie Melgaard
woman's hand reaching out and holding a red card with a heart and a one on it for social media FOMO
Social Media
[4 minute read]

Social Media FOMO: Do You Really Need a Channel for That?

Photo of Marie Melgaard
Marie Melgaard
Smartphone with social media icons rising from the screen, representing how to choose the right social media platforms to support business goals
Social Media
[4 minute read]

6 Tips for Choosing the Right Social Media Platform for Your Business

Photo of Marie Melgaard
Marie Melgaard
mic on light green background for AventiLive chat
Social Media
[1 minute read]

#AventiLive Chat: The What, Why, and How of Effective Social Media Campaigns

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Jaime Ribakovs

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