Aventi Group Insights

Your source for product marketing trends in B2B tech.

All Categories AI for Product Marketers Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks

Marketing professionals collaborating in a group discussion, representing how teams apply AI in marketing to improve strategy, alignment, and decision-making.

Product Marketing

[5 minute read]

AI in Marketing: Takeaways from Our Chicago CMO Roundtable

Dave Panek

Product marketing team organizing ideas on sticky notes, representing product positioning strategy for high-growth B2B and evolving product messaging.

Product Marketing

[5 minute read]

Keeping Positioning Relevant with Rapid Product Expansion

Dave Panek

Rocket liftoff representing a structured, step-by-step product launch checklist for go-to-market success.

Product Launches

[5 minute read]

The Product Launch Checklist Teams Need

Dave Panek

Graphic for Aventi Group’s Chicago CMO Luncheon blog showing a business leader shaking hands with a robotic hand, representing human–AI partnership in modern marketing teams.

AI for Product Marketers

[3 minute read]

Key Insights from Aventi Group’s Chicago CMO Luncheon: Reshaping Teams in the Age of AI

Dave Panek

Round wooden table surrounded by beige chairs, with colorful speech bubbles in yellow and orange, symbolizing discussions and collaboration in AI marketing best practices.

Product Marketing

[5 minute read]

Making AI Matter: Best Practices from the CMO Roundtable

Dave Panek

Programs & Campaigns Trends, Tips & Tricks

[4 minute read]

The Last Great Marketing Strategy? CMOs Weigh In on Community

Dave Panek

Two professionals analyzing a rising graph on a board, representing marketing leadership event insights and innovation discussions.

Product Marketing

[3 minute read]

Insights and Innovations from Our Marketing Leadership Event

Dave Panek

Compass against a simple background, representing guidance and direction as CMOs navigate the evolving marketing landscape at the Chicago CMO Luncheon

Product Marketing

[3 minute read]

Key Insights from Aventi Group’s Chicago CMO Luncheon: Navigating the Evolving Landscape of Marketing

Dave Panek

Illustration of ladders leading up to a glowing lightbulb, representing tech marketing insights and leadership growth.

Product Marketing

[3 minute read]

Tech Marketing Insights from the Aventi Group Indianapolis CMO Luncheon

Dave Panek

Speedometer with needle moving upward, representing rapid momentum and acceleration during the first 100 days for new CMOs

Product Marketing

[7 minute read]

Gaining Momentum in Your First 100 days: Essential Strategies for New CMOs

Dave Panek

Subscribe to our Blog

Sign up to receive the latest product marketing updates, tips, and tools.

"*" indicates required fields