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Aventi Blog

Your source for product marketing trends in B2B tech.

All Categories Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks
Programs & Campaigns
Programs & Campaigns Trends, Tips & Tricks
[3 minute read]

The Last Great Marketing Strategy? CMOs Weigh In on Community
Dave Panek
Product Marketing Programs & Campaigns
[7 minute read]

Driving Trial Conversions: SaaS Product Marketing for Freemium Models
Zoe Quinton
Product Marketing Programs & Campaigns
[7 minute read]

Boosting Pipeline with Intent Data: A Product Marketer’s Guide
Jennifer Kling
Programs & Campaigns
[6 minute read]

Unlocking Growth with Strategic Upsell & Cross-Sell Campaigns
Zoe Quinton
Programs & Campaigns
[7 minute read]

Customer Advocacy in SaaS: Turning Users into Champions
Zoe Quinton
Programs & Campaigns
[7 minute read]

How to Create Case Studies that Convert: A SaaS Marketer’s Guide
Zoe Quinton
Programs & Campaigns
[3 minute read]

5 Ways Marketing Can Supercharge Your Sales Kick-Off Event 
Zoe Quinton
Programs & Campaigns
[6 minute read]

Product-Led Sales: Redefining Growth Strategies in Cybersecurity
Sridhar Ramanathan
hot chocolate on wooden background for SKOs
Programs & Campaigns
[6 minute read]

How to Get Ahead of Your SKO for a Relaxing Holiday Season and a Productive Q1 
Zoe Quinton
three blue blocks with concept of business strategy and action plan for blog "4 ways big data powers b2b marketers"
GTM Strategy Product Marketing Programs & Campaigns Sales Enablement
[6 minute read]

4 Ways Big Data Powers B2B Marketers
Dave Panek

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